Welcome to Darren Daily on demand, your most trusted resource to help you become better every day.

Here's your success mentor Darren Hardy.

Just to give you a definition of culture, right? Culture is that underlying operating code.

It's an organization's essence. It's its ethos. It's its character. It's its personal philosophy.

So if you want to set a standard so that you know you're hiring the right people, you're promoting the right people,

you're recognizing the right people for the right things, it's super simple.

It just comes down to getting clear about two things.

Number one is what you are your three core values, and it's not putting crap up on a wall.

I mean like these are really how you make decisions.

This is what you do and don't do based on these core values. Like these are the reasons why you exist.

This is your purpose. These are aspects of your mission, like what you're out in the world to do need to be

reflected in these three core values and they need to be recited by everybody at any time, at any hallway conversation because they're ever

present in the actual mindset of what happens inside that office on a day-to-day

basis or inside that organization. The second thing is, is now how that gets

personified in each individual. And we have what we're called 12 core attributes of what it is to be an

A-team member for our organization. And those, again, aren't just virtues that you talk about once or a personality

test and then you put it in your drawer. These are a set of behaviors. You understand that an attribute as well as

core values need to be behaviors that are acted on.

This is a standard of like here's how we act here.

And those become even more important the bigger the organization goes. This is how you keep a large

organization on the same hymnal. You got to know what is inside that hymnal and it is these three core values and these 12 core attributes and so every

quarterly review we do it is based on how you're living up to those core

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