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Hi listeners, welcome back. My name is Stephanie Safarian and you're listening to episode 343 of sustainable minimalists,

a twice weekly show about intentional and eco-minimalist living.

On today's show we are discussing the ways in which social media influences

our purchasing behaviors.

Now I should say right off the bat,

when I set out to create this episode,

I was interested in learning more about the ways

in which subtle marketing cues enticed us to buy online.

But as I researched, I learned quite quickly that the real crux of the issue is the newly emerging area of cyber psychology.

Cyber psychology examines the influence of technology on behavior.

And so today we're not talking so much about influencer marketing let's say today

instead we are going so much deeper we're examining the ways in which social

media warps how we view ourselves and then how that warped view entices us to purchase.

...