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Marketing School - Digital Marketing and Online Marketing Tips

The Difference Between Organic Social Vs. Paid Social #1712

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.61.4K Ratings

🗓️ 22 April 2021

⏱️ 5 minutes

🧾️ Download transcript

Summary

The Difference Between Organic Social Vs. Paid Social In episode #1712, Neil and Eric unpack the difference between paid and organic social. They are often confused or used interchangeably, but they are very different. Tune in to hear the benefits of each and how they can be used together! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: The Difference Between Organic Social Vs. Paid Social. [00:44] Organic is what you get for free; paid is what you get when you spend money. [01:23] How you can use paid to help you get more organic traffic. [02:23] Eric's take on paid versus organic and how he leverages them. [03:30] Marketers often forget to double down on what's already working. [03:53] That’s it for today! [03:53] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Links Mentioned in Today’s Episode:   MightyScout   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0

Welcome to Marketing School, the only podcast that provides daily top-level marketing tips

0:06.4

and strategies from entrepreneurs that practice what they preach and live what they teach.

0:11.4

Let's start leveling up your marketing knowledge with your instructors Neil Patel and Eric

0:16.8

Sue.

0:17.8

All right guys, before we start, we got a special message from our sponsor.

0:24.1

If you want to rank higher on Google, you got to look at your paid speed time.

0:28.6

The faster your website loads, the better off you are.

0:31.4

With Google's Corvital update, that makes it super, super important to optimize your

0:35.5

site for low time.

0:37.7

And one easy way to do it is use the host that Eric and I use DreamHouse.

0:42.1

So just go to DreamHouse or Google it, find it, check it out, and it's a great way to improve

0:47.7

your low time.

0:48.7

Today, we are going to talk about the difference between organic social versus paid social.

0:56.0

So when I listen to a lot of these rooms, when I hang it out in Clubhouse, people are

1:00.5

kind of getting social confused.

1:02.5

They kind of lump paid and organic in together and people are like, oh my god, Instagram

1:06.0

this, that, that.

1:07.0

And so I think it's really important to separate the two and understand what the core differences

1:11.4

and the benefits are.

1:12.4

So Neil, you want to start first?

1:14.0

Yeah, so paid and organic is really simple.

1:17.2

Organic is what you're getting for free and paid is what you're getting by spending money.

...

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