Welcome to Marketing School, the only podcast that provides daily top-level marketing tips

and strategies from entrepreneurs that practice what they preach and live what they teach.

Let's start leveling up your marketing knowledge with your instructors Neil Patel and Eric

Sue.

All right guys, before we start, we got a special message from our sponsor.

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Today, we are going to talk about how to build an email newsletter from scratch in 2021.

So here's the thing that we're seeing, the trends we're seeing right now with email,

the rise of sub-stack, right?

Andrews and Horowitz, I think they gave them $16 million or something like that.

And here's the other thing, Twitter might just come in and say, forget about you sub-stack.

Here's our $5.99 or $4.99 subscription, and you can make a newsletter straight up using

our user-based, right?

So they can say, hey, forget about you, we already have an established user-based, right?

So the key thing here is understanding that the creator economy is getting bigger and bigger.

And I think there's a lot of different ways to grow an email newsletter.

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