The Difference Between Optimization Vs. Innovation | Ep. #1320

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 13 March 2020

⏱️ 6 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #1320, we discuss the difference between optimization and innovation. While both of these growth strategies are powerful, they have an even greater impact when they are used together! Tune in to hear how Dropbox, Uber, and Salesforce created waves with optimization and innovation. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: The Difference Between Optimization and Innovation. [00:38] A definition of optimization and relevant examples from the marketing world. [01:30] Innovation: doing things that are outside the box – like Dropbox! [02:09] Think about innovation as disrupting the industry and messing up people’s plans. [02:20] A good example of this kind of disruption is what Uber did to the transportation industry. [02:39] The exponential growth that happens when you combine optimization with innovation. [03:00] The lack of innovation in the marketing tool and SEO world. [03:21] How Salesforce changed the landscape of CRM's with innovation. [04:08] Read the optimization versus innovation article by Andy Johns. [04:28] That’s it for today! [04:29] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Dropbox Ubersuggest Uber Salesforce Andy Johns Article on optimization and innovation Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Neilpatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Welcome to Marketing School, the only podcast that provides daily top-level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach.
0:11.5	Let's start leveling up your marketing knowledge with
0:14.0	your instructors Neil Patel and Eric Sue.
0:19.2	All right guys before we start we got a special message from our sponsor.
0:24.0	If you want to rank higher on Google,
0:25.9	you got to look at your paid speed time.
0:28.5	The faster your website loads, the better off you are.
0:31.3	With Google's core vital update,
0:33.0	that makes it super, super important
0:34.8	to optimize your site for low time.
0:37.6	And one easy way to do it is use the host
0:40.0	that Eric and I use, Dreamhost.
0:42.0	So just go to Dream Host or Google it.
0:44.8	Find it, check it out, and it's a great way
0:47.0	to improve your low time.
0:50.3	Welcome to another episode of Marketing School. I'm Eric Sue and I'm Neil Patel.
0:55.0	And today we're going to talk about the difference between optimization versus innovation
0:59.7	but first I think we should define what optimization is and what innovation is.
1:04.0	So I'll start with optimization and then Neil, I'll kick it over to you for innovation and
1:07.1	we'll talk about the differences.
1:08.9	So optimization, when you look at it from a marketing perspective, optimization could be simple as A-B testing
1:15.5	headline. So I might have red shoes as one headline and a second headline might be red shoes
	...

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