Does Influencer Marketing Work for B2B Companies? | Ep. #1319

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 12 March 2020

⏱️ 4 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #1319, we discuss whether influencer marketing works for B2B companies. While there are usually higher success rates for B2Cs, there is still an opportunity for B2Bs to benefit from this type of marketing – it’s all about finding the right influencers. Tune in to hear which tools you can use to find up and coming influencers! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Does Influencer Marketing Actually Work for B2B Companies? [00:33] An example of B2B marketing: A marketing agency doing business with Uber. [00:41] By the way, we are currently doing our Growth Accelerator in San Francisco! [00:50] How you can make influencer marketing work for B2B. [01:32] Consider Andreessen Horowitz’s two influencers in the tech world. [02:12] Many people have sought help from Neil because of his large audience. [02:35] You need to find the right influencer to optimize this kind of marketing. [02:52] Use tools like Social Blade to find up and coming influencers. [03:14] That’s it for today! [03:21] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Uber Kylie Jenner TechCrunch Microsoft Andreessen Horowitz DreamHost Social Blade Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Neilpatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Welcome to Marketing School, the only podcast that provides daily top-level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach.
0:11.5	Let's start leveling up your marketing knowledge with your
0:14.3	instructors Neil Patel and Eric Sue.
0:19.2	All right guys before we start we got a special message from our sponsor.
0:24.0	If you want to rank higher on Google,
0:25.9	you got to look at your paid speed time.
0:28.5	The faster your website loads, the better off you are.
0:31.3	With Google's core vital update,
0:33.0	that makes it super, super important
0:34.8	to optimize your site for low time.
0:37.6	And one easy way to do it is use the host
0:40.0	that Eric and I use, Dreamhost.
0:42.0	So just go to Dream Host or Google it.
0:44.8	Find it, check it out, and it's a great way
0:47.0	to improve your low time.
0:50.4	Welcome to another episode of Marketing School. I'm Eric Sue. And I'm Neil Patel. And today we're
0:56.8	going to talk about if influencer marketing actually works for B2B company. So first to define
1:01.8	B2B is business to business. So for example if you have a
1:04.9	marketing agency and you're doing business with a company like Uber, that would be B2B. B2C would be selling
1:09.8	direct to a consumer like e-commerce. By the way guys today is the 8th of March so Neil and I
1:14.5	we're doing our growth accelerator in San Francisco right now it's active so Neil
1:19.2	what are your thoughts around this? I think it does work it's not as effective as B to C but it still does work. You just have to find relevant influencers. You can't have like a Kylie Jenner or promote nothing wrong with her, but back in the day when Michael Larington was running Tech Crunch, if he said something about you, it would do wonders, right?
	...

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