The Difference Between a Logo and a Brand

Founder's Journal

Morning Brew

Entrepreneurship, Careers, Business

4.8 • 1.1K Ratings

🗓️ 2 October 2023

⏱️ 10 minutes

🔗️ Recording | iTunes | RSS

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Summary

Episode 49: Establishing a logo can be a trap for many entrepreneurs and startups. Just because a business might have a distinct design or font that is recognizable, doesn’t mean it's a brand. Alex Lieberman (@businessbarista) goes into the biggest difference between a logo and a brand. A brand goes beyond the design or the look. It’s a status symbol or a culture. In this episode, you’ll learn how you can strive to become a brand, not just a logo. Send us an email and let us know what you think of the idea! foundersjournal@morningbrew.com #FoundersJournal #Startups #Entrepreneur Listen to Founder’s Journal here: https://link.chtbl.com/OV4W93_W Watch Founder’s Journal here: https://www.youtube.com/@FoundersJournal/ Subscribe to Morning Brew! Sign up for free today: https://bit.ly/morningbrewyt Follow The Brew! Instagram - https://www.instagram.com/morningbrew/ Twitter - https://twitter.com/MorningBrew Tik Tok - https://www.tiktok.com/@morningbrew Follow Alex! Alex Lieberman (@businessbarista) Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	What's up everyone, welcome back to another episode of Founders Journal, I'm your host
0:04.2	Alex Lieberman, co-founder and executive chairman of Morning Brew.
0:08.4	Before we hop into the show, I have a 10 second favor to ask of you.
0:12.6	We have tons of new listeners to the podcast and my goal is to get to know as many of you
0:17.2	as humanly possible.
0:19.0	Either before you start the episode or right after you finish it, shoot me an email to
0:23.0	Alex at MorningBrew.com which is my personal email.
0:26.4	If you want the easiest option, the two second option, just say hi in the subject line and
0:31.2	I will respond getting the conversation going.
0:34.1	If you're a little bit more ambitious and have 30 seconds of time, shoot me an email
0:38.3	telling me a little bit about yourself and why it is that you listen to Founders Journal.
0:43.0	I can't wait to get to know many of you over the coming days.
0:45.7	I promise I will get back to you, it may just take a little bit of time.
0:49.3	And now for today's episode, I am going to talk about the difference between a logo and
0:54.2	a brand.
0:55.4	Let's hop into it.
1:06.0	What's up Founders Journal listeners, Alex here.
1:08.6	I am thrilled to tell you about one of my favorite brew podcasts and not just because I happened
1:14.1	to host it.
1:15.2	Fresh Invest is an award-winning investing podcast sponsored by Fidelity and powered by Morning
1:20.9	Brew that is now in its fourth season.
1:24.0	This time around, we're providing tips and strategies to help you invest wisely wherever
	...

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