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Guaranteed Human.

CallZone Media.

Hello and welcome to Better Offline.

I'm your host, Kint, the CEO at the Trade Association, DCN. Jason,

Jason, thank you for joining me.

I'm pleased to be here. Thanks for having me.

So, Jason is joining us today, and we'll be joining us more regularly to talk through the massive antitrust

trial going on with Google, the second of them. Jason, why don't you set the scene of what's going on?

Yeah, sure. Thanks, Ed. Yeah, we just wrapped up getting the opinion on the first trial, which was the

search trial, where Judge Meta decided and issued an opinion that Google has a monopoly in search and a monopoly and search ad text ads.

So this is trial number two.

It's going to be starting on Monday, the 9th in the Eastern District of Virginia.

And this one is focused on the ad tech part of Google's

business and everything related to it. So how does that, how is that different? Because a lot of

people see them kind of one homogenous entity. Sure. Yeah. I mean, the advertising, for people

to understand, the advertising business for digital has now become almost

entirely a live kind of auction marketplace where if you think of all these ad

units across the web they are being bought and sold in near real time to the

highest bidder and Google as a company has both the software and a lot of the

data that powers the decision-making.

And so if you think about kind of on the buy side, a bunch of companies bidding on advertising units that they want to own to get in front of consumers.

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