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Better Offline

How Google Cheated Their Way To Billions

Better Offline

Cool Zone Media and iHeartPodcasts

Technology

4.6687 Ratings

🗓️ 6 September 2024

⏱️ 37 minutes

🧾️ Download transcript

Summary

In this episode, Ed Zitron walks you through how Google used their monopolies over search and search advertising to scam advertisers - and why the entire tech industry should demand that Google is broken up and forced to compete like the rest of us. 

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Transcript

Click on a timestamp to play from that location

0:00.0

This is an I-Heart podcast.

0:02.5

Guaranteed human.

0:06.3

CallZone Media.

0:09.0

Hello and welcome back to Better Offline.

0:11.8

I'm your host at Zyatron.

0:13.3

Of course I am.

0:18.1

Better Offline. Yeah. In the last episode, I went over why Google's monopoly is such a problem, and why monopolies are a form of societal cancer, and in this episode, I'll go over what my app and next to Google after an antitrust trial.

0:36.6

And by the time you hear

0:38.2

this, it'll have been a few weeks since Judge Yat META ruled that Google was an illegal monopoly in search

0:43.3

and online advertising. The next phase of this saga, though not including any appeals, will decide

0:49.3

what penalties will come. Although it will be several months and most likely several years before we learn exactly

0:55.6

what happens to Google, it's clear the company sits on a dangerous precipice. In addition to a monetary

1:01.2

penalty, which is fairly likely, and which could certainly be in the billions of dollars,

1:05.7

Judge Meta will likely force Google to undertake some action that would effectively end its

1:10.1

monopoly status, or at the very

1:11.8

least support more competition. And we'll get to those in the second. But it's worth noting that we need

1:17.2

to talk about how we got here. For this, I'm going to be heavily relying on Judge Meta's 300-page

1:23.8

ruling. Judge Meta didn't concern himself with how Google got big, because

1:27.8

in antitrust law, there's nothing really prohibiting you from achieving dominance by being

1:31.6

good and better than the competition. And to be fair, for the first couple of decades, Google

1:36.0

was genuinely superior to any alternative. This was evidenced by its early reviews, with Danny

1:41.5

Sullivan, who now works for Google as a guy who occasionally pretends to care about what reporters think. But at the time he wrote for Search Engine Watch,

...

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