The Delusional Confidence That Built a MULTIMILLION Dollar Activewear Brand
Just Grow With It with Natalie Barbu
Natalie Barbu
4.8 • 982 Ratings
🗓️ 3 February 2026
⏱️ 50 minutes
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| 0:00.0 | At Accardo, you'll save 25% on your first shop and get free delivery, |
| 0:04.6 | which means if you were to buy a four cheese pizza, |
| 0:07.3 | you'd basically be getting one of the cheeses for free. |
| 0:10.1 | Save and splurge at Arcado, the online supermarket. |
| 0:12.8 | Geographical and other restrictions. |
| 0:14.4 | Minimum spend, 60 pounds, and charges apply. |
| 0:16.6 | New customers only, maximum saving 20 pounds terms at Arcado.com. |
| 0:20.2 | We sold more revenue for just our Bali collection than like all of our revenue in history, |
| 0:25.0 | like combined. I would bartend for hours. I remember at the end of my shift, I lay out my |
| 0:29.3 | money and like three samples, let's go! We are selling thousands of them a day. And then I promptly |
| 0:34.7 | deleted that account. In that moment was when I was like, I don't know if I can make products that are good enough. |
| 0:41.4 | Hello, everybody. |
| 0:42.3 | Welcome back to Just Grow with it. |
| 0:44.1 | I am so excited for this episode because I got to interview my friend, DeFonna Avera. |
| 0:49.1 | And if you don't know her, you most definitely know her brand. |
| 0:52.4 | She started an active wear brand called liaison the label and |
| 0:55.8 | it is everywhere it is blowing up all over social media not only is it so cute but also the quality |
| 1:03.5 | is unlike any active wear quality that i've person seen so i am very excited to get my hands on |
| 1:09.1 | way more sets and set a reminder for when her next |
| 1:12.2 | drop is. I was so excited to interview Stefana when she was down here in Miami shooting for her brand |
| 1:17.4 | actually because if you are like me, you know nothing about the retail clothing apparel space. |
| 1:25.0 | I come from a tech background. So talk to me about software, talk to me about starting that type of business. But when it comes to anything that requires manufacturing, my brain is empty. I don't know anything about manufacturing. I don't know what it takes to manufacture anything. If you guys have been here for a long time, you know that I did used to have an online store called Shop Barbu and we sold women's clothing. |
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