This is the Jocco debrief podcast episode two with Dave Burke and me, Jocco Willink. Dave, let's debrief. What do you got?

Working with this company and we've been them for a little while but they have a

Facing a little bit of the challenge. They've got a competitor right now that for the last several months

has been prepping a release of a competitive

product same same idea same space as them and

they had been building up an anticipation of this competition releasing this product and their plan was

they were going to go out kind of canvas the country with a lot of face to face interaction with

their potential clients and kind of explaining them the difference between those two and try to

show that their product is still the superior product. There is no face to face conversations right now.

So I'm talking to the head of the sales department who had built the strategy on

doing this face to face and because they cannot implement that strategy he feels like they are

setting themselves up for a retreat and that they are going to lose because this other company is

position a little bit better and that they are concerned about how that's going to play out.

And they actually should be concerned. Well yeah if you're if you've got plan A and it looks

like plan A isn't going to work and you don't know what plan B is you're you're going to face some

issues that's why we contingency plan. Yeah. The contingency planning first of all

contingency planning is something you should do all the time. Plan A is always a good plan that's

fine but you should always have some backups or at least consider what a lot of people do and I

understand this too we don't always think of these other really worst case scenarios when they were

doing their initial planning a year and a half ago I mean this is a long range release this doesn't

just happen overnight. Nobody was really thinking of this massive change which is totally understandable

so some of the the problems that come with this totally different world all the companies are facing

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