This is the Jaco D. Brief podcast episode 12 with Dave Burke and me, Jaco Willink. Dave, let's D. Brief right on.

So I had a client call me actually just recently. This was a call I had from

two senior executives with the company we've been working with for actually like two years one of our longest range clients and

So they called me in the description they gave me was they've been working through a communication problem

They had with these two senior executives with a subordinate manager

They kind of laid out the situation

This is an IT company that kind of solves problems to software and

their client base comes in they figure out what the problem is they build a software solution for them and give it back to them

And we've been working with their executive team for a while

These two folks specifically have been really good with the principles they've been

Embracing them they've been using them and this whole idea of ownership from the beginning has been something that's been working well with them

So the problem they were describing to me was

This manager that one of the managers it works for them was

Communicated to from a client client reached out to him and said hey, I'm looking for information on how you could solve this problem

What it would cost and how quickly could you turn this problem around to a solution and

This request and other requests like this had been going unanswered by this manager which to them was just

It was borderline impossible to understand why this was

Continuing to happen and each time this this situation would arise

They viewed it as what are they doing wrong? How are they not communicating correctly?

How are they not conveying the message? How are they not getting this manager to

Basically do the things that they wanted him to do

And the frustration was as they were kind of running out of ideas and how to change the way they were communicating

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