The Death of The Influencer | How to get Brand Deals and Partnerships With A Small Following - 682

Build Your Tribe | Grow Your Business with Social Media

Brock Johnson

Marketing, Business

4.9 • 2.7K Ratings

🗓️ 25 April 2023

⏱️ 105 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In this episode, Chalene and Brock dive into the world of influencer marketing. Building trust with your audience is crucial. Join us to learn how to navigate the evolving world of brand deals and influencer marketing. Here is what you will learn: What are brands looking for? Vetting and choosing brands to partner with. The Importance of really having a Niche in place. Why you should only be picking brands that align with your values and beliefs. Marketing strategies. The importance of authenticity and trust. The negative impact of buying followers and engagement groups. Join Chalene and Brock at the Monetize Your Social Media workshop!! Got to chalene.com/monetize to sign up!! Listen to the go to source for all things eBay on the eBay for Business Podcast weekly. Wherever you listen to podcasts! Check out this episode on YouTube!! We would love to hear from you! Leave your questions or messages for Chalene RIGHT HERE Check out InstaClubHub!! For Just $7!! The ONLY All-In-One Instagram Resource Community Designed To...Grow Your Following and Reach More Customers on Instagram™(All in Just Five Minutes a Day!) Download the Patreon App and Join The Chalene Show at patreon.com/TheChaleneShow Join our awesome PodSquad on Facebook here! Sign Up For MY WEEKLY NEWSLETTER Subscribe to The Chalene Show!! Links you may want to check out: Check out Bret's ALL NEW Course Money Matters 101 at Chalene.com/moneymatters Check out MarketingImpactAcademy.com Join our awesome PodSquad on Facebook here! Be sure to check out the Push Journals and Notebooks!! Go to PushJournal.com Leave Chalene or Brock a message or ask them a question at (619) 500-4819 Not sure what your thing is? Go to Chalene.com/MyThing Learn more about Kajabi Leave Chalene or Brock a question or message RIGHT HERE Connect with us on your fav social platform: Chalene: Instagram: www.Instagram.com/ChaleneJohnson Facebook: www.Facebook.com/Chalene TikTok: @chaleneOfficial Twitter: www.Twitter.com/ChaleneJohnson Brock: Instagram: @Brock11Johnson TikTock: @brock11johnnson Be sure to follow Brock on his travel adventures @tayandbrock Stop dieting & start living: PhaseItUp.com Be sure you are subscribed to this podcast to automatically receive your episodes!!! Get episode show notes here: www.chalenejohnson.com/podcast Hey! Send me a DM & tell me what you think about the show! (Use the Hashtag) #BuildYourTribe so I know you're a homie! XOXO Chalene

Transcript

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0:00.0	I can tell you there is nothing worse than when you partner with a brand and you sign
0:06.2	the contract and you know you like the product, you use it yourself, you're like alright,
0:10.0	this sounds like a great deal.
0:11.8	And then they say here's the script, we would like you to read for this advertisement or
0:17.3	here's the word for word real that we want you to make.
0:20.6	And I'm like you don't know me, you don't know my audience, you don't know how I would
0:23.7	say things, give me the freedom to be myself and report my own content.
0:28.7	And all of my best performing brand deals, all of my sponsored posts that end up getting
0:33.8	the most engagement and the highest click through rate are the ones with the brands
0:37.8	where like say whatever you want, you have freedom to be yourself because then I can have
0:42.6	fun and I can be myself and I know what my audience wants from me, I'm not just like
0:46.3	report for word script.
0:48.7	Trust is everything.
0:49.9	It likes and follows who cares.
0:52.4	But brands are really going to start measuring is trust.
0:57.5	Obviously you listen to build your tribe because you're trying to figure out additional ways,
1:01.1	additional streams of income to build and grow your business and to build and grow your
1:04.4	social media.
1:05.4	And if you haven't figured it out already, one of the best ways to make money on all social
1:10.2	media platforms is with brand deals.
1:12.3	I'm not talking about like the old school style of influencer where it's like a person
1:16.1	getting ready with their makeup and they're just absolutely perfect.
	...

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