The Cult Effect: Brands That Command Devotion
DarrenDaily On-Demand
Darren Hardy LLC
4.9 • 1.8K Ratings
🗓️ 27 March 2024
⏱️ 43 minutes
🧾️ Download transcript
Summary
Ever wondered why brands like Apple have such loyal followers? Iconic brands like Apple, Harley Davidson, Starbucks and more transcend mere products to create cult-like devotion. Unveil the magic of building a fervently loyal customer base and transform your business into a cult-brand powerhouse in this special episode.
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Transcript
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| 0:00.0 | Hey Darren Daly on demand community producer Mariana here. |
| 0:02.5 | Today's episode is another excerpt from Darren's brand new |
| 0:05.0 | training series, Win Super Fans. |
| 0:07.2 | If you missed it, we released the first portion of this all new training |
| 0:10.3 | last week right here on the podcast. |
| 0:12.3 | Now Darren didn't want to leave you hanging |
| 0:13.7 | so we're releasing this next piece where Darren delves deeper into the nine |
| 0:17.2 | strategies to drive cult-like brand devotion no matter your business. |
| 0:21.6 | Stay tuned at the end to hear how to get access to the resources you need to build these strategies into your business. |
| 0:27.5 | All right, let's get to the episode. |
| 0:29.0 | Welcome to Darren Daly on demand, your most trusted resource to help you become better every day. |
| 0:36.4 | Here's your success mentor Darren Hardy. |
| 0:46.5 | Welcome everyone. We are here to help you build a business of significance and positive impact. Let's go back, okay? It's September 2012. The |
| 0:52.2 | air is craftling with excitement and frenzied anticipation. |
| 0:55.5 | Media reporters are buzzing around their cameras flashing. |
| 0:58.3 | They are hoping to capture this most unusual scene. |
| 1:01.3 | Thongs of thousands are queued up on the sidewalk. |
| 1:04.1 | Crowds of people wrapping around city blocks. Many have been lined up not for |
| 1:08.8 | hours but for days and the same scene is playing out in New York, Atlanta, Chicago, and San Francisco, and all around the globe in Tokyo, |
| 1:17.8 | Hong Kong and Paris. A live wire of energy is rippling through the waiting crowd, supported by big wide smiles |
| 1:25.2 | and animated chatter. |
| 1:26.8 | When media journalists ask why, why are they all gathered together and why are they so happy, Everyone has the same answer. The new iPhone 5 |
... |
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