Welcome to the Art of Online Business Podcast. My name is Rick Mulready, and I'm an online

business coach, Facebook and Instagram ads expert, lifestyle entrepreneur, and I'm a total

coffee snob as well. Each week, you're going to learn actionable strategies,

mindsets, and tips that take the guesswork out of growing and scaling a profitable online business so that you can truly become an entrepreneur with impact. This podcast

is your secret weapon for fast-tracking the growth of your online business. Let's do this.

You hear me talk about this all the time here in the show, and that is you've got to know

your numbers when it comes to your business. Now, oftentimes I'm talking about numbers in your

sales funnels, numbers in leads, numbers in sales,

etc. What we're going to be talking about here today is numbers in your business. More specifically,

we're going to be talking about the critical for financial metrics of your business, things like

revenue, gross profit, net profit, cash. And joining me to talk about

all this is Michael King, who's a business money coach, and he also runs an outsourced CFO

firm. He's got coaching programs, et cetera, for us online course creators, online entrepreneurs,

etc. He's also a member of my accelerator program. And so he brings the financial education to those of us in accelerator.

And so I invited him on the show today because this is a topic that doesn't really get

covered a whole lot, unfortunately. And it is critical. Like I mentioned earlier,

you got to know your numbers, right? And especially when it comes to the financial metrics of

your business. Now, you're going to hear me to ask a lot of questions today because,

unfortunately, this has just been a learning process for me. For the first six years of my business,

I didn't know a lot of this stuff. And I'm embarrassed to say that. But then I hired Emily, who's my current bookkeeper. I've had her on the show here before. And that changed everything looking, you know, forecasting and stuff like that. So we're going to get into all of that here with Michael. And, you know,

things like cash flow forecasting, what it is, what does that mean, how to do it, you know,

what questions does that answer for you when you're able to do cash flow forecasting,

...