4.8 • 641 Ratings
🗓️ 25 October 2022
⏱️ 72 minutes
🧾️ Download transcript
Joey Cofone, Co-Founder, and CEO of Baronfig joins me on the podcast as we explore The Laws of Creativity, the title of his new book.
In this episode, Joey shares his experience from creating over 100 products. How does one learn something new and eventually turn it into mastery? How do you make that work stand out?
Joey is an award-winning graphic designer based in New York City. Featured in Fast Company, Bloomberg, New York Magazine, and more. He holds a 1st place award for the American Institute of Graphic Arts (AIGA) biennial design competition, Command X. Joey was named a 2015 New Visual Artist, and Wunderkind young designer, both recognitions by PRINT Magazine.
This episode is must listen for all creators. Some topics we cover:
Enjoy!
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0:00.0 | The true phrase, if you will, should be quality over quantity, but quantity begets quality. |
0:11.4 | So you understand that you need to make a lot and don't worry about whether it's good or not. |
0:17.0 | Your goal is actually not to make something good. |
0:20.5 | It's just to make something. |
0:22.9 | And I think that is the first place that you could start, |
0:26.1 | is how do I just iterate and iterate and iterate? |
0:30.9 | And I'm not trying to necessarily make anything that is the final version. |
0:35.1 | I'm just trying to make more. |
0:37.0 | Because every time you make something, you're learning. And so what, you know, I'm just trying to make more because every time you make |
0:37.9 | something you're learning. And so what, you know, I'm a fan of math and logic and philosophy and all |
0:43.1 | that. What it boils down to is the more you make mathematically, statistically, the probability |
0:49.4 | that you'll get somewhere worth going increases. That wisdom was from Mr. Joey Cofone. |
0:56.0 | Now, if you have ever journaled, or as I do nearly every day in what I call morning pages, |
1:02.6 | been a journaler for a long time, a sketchbooker, if you've ever heard of the brand Barron |
1:08.3 | Fig, that is the company that Joey founded and is the CEO of |
1:16.6 | lifelong designer prior to that turned founder and CEO of Barron Fig. And he has a new book out |
1:23.1 | called The Laws of Creativity, which is full of wisdom and insight. |
1:27.6 | As someone who has written at length on creativity, I have a very high bar for other books |
1:32.7 | on creativity. |
1:33.8 | And Joey, the human and his most recent work of genius called The Laws of Creativity |
1:39.2 | is absolutely worth your time. |
1:41.1 | Today's conversation so rich and very, very tactical. These laws of |
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