Hello and welcome to ETIWI podcast, Voices on the World of Work.

I am Bianca Luna Fabrice, communication officer here at the Institute, and I'll be guiding you through the podcast.

In today's episode, we will be interviewing Professor Valeria Pulignano.

She works at the Center for Sociological Research at K-Liven,

and she has recently released together with some of her colleagues a working paper for the

Institute on Creative Labor in the year of COVID-19. Hi Valeria, thank you so much for being

with us today. It's a real pleasure. Let's dive in, if you don't mind, with a very basic question. How would you define the

creative industry? Well, first of all, hello, thank you very much to you for inviting me and

talking about creative industries in these very disruptive times of COVID. Well, creative industries,

how can we define them?

Well, they are usually defined as industries which have the original individual creativity,

skill and talent, and which have a potential for wealth and job creation

through the generation of intellectual property.

As you can imagine, they include an heterogeneous cluster of activities,

such as advertising and marketing, architecture, crafts, design, film, TV, video, radio, photography,

ICT, software, computer services, publishing, museum, music, performing and visual arts and so forth, and so forth.

So it's quite broad.

I presume that your research has stemmed from the fact that the pandemic has been especially harsh

for those that have been employed in the creative industries.

Maybe you could explain to us why this has been the case?

Well, simply said because the pandemic has exacerbating the already

existing status of insecurity, which has become increasingly typical of people working in creative industries since the last decades.

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