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The Influencer Podcast

The Creative Drought That Is Killing Your Business (And How to Fix It!)

The Influencer Podcast

Julie Solomon

Business, Marketing

4.71.5K Ratings

🗓️ 10 January 2024

⏱️ 30 minutes

🧾️ Download transcript

Summary

Happy New Year my friends!! Today’s episode is continuing to kick our year off with a bang! Are you ready to break free from the norm and step into a world of creative expansion? In this episode, we're diving deep into the heart of creativity – and no, it's not about art. It's about redefining your business, brand, and thought leadership in ways that defy the status quo. We're living in a time where old norms no longer serve us, and clinging to them will only lead to repeated challenges and lackluster results. The world has changed, and your business should too! This episode will inspire you to break free from the models that confine you and cultivate the creative courage needed to lead and influence with maximum impact. If you're an entrepreneur or content creator looking to elevate your brand and impact, this episode is a must-listen! [APPLICATIONS OPEN] 🚀 Ready to take your brand to the next level? Applications are open for my 6-month Brand Mastery Mastermind starting in January 2024! If you're an experienced entrepreneur, content creator, or online coach who's crossed the 6-figure mark and is ready for 7-figure success, this opportunity is for you. KEY POINTS: - Our Creative Crisis: Why "business as usual" is no longer viable in today's world - The dangers of aiming for "normal" and how it leads to mediocrity & boredom - How to cultivate creative courage and critical thinking in your business - The power of mentorship & community to access your creativity and expand your thinking - The importance of creating more than you consume QUOTABLES: "This is not the time to be normal. This is not the time to fit in with what's going on." - Julie Solomon “Sometimes good enough is good enough. But when you look at the big picture, it's not.” - Julie Solomon “Create more than you consume. We are literally on the verge of outpacing our own creative process through mass consumption.” - Julie Solomon Must Haves This Month! [KARTRA, your all in one marketing solution] Visit www.juliesolomon.net/kartra and use coupon code INFLUENCER for a FREE 30-day trial. [JOVI, reduce the impact of pain during every phase of the menstrual cycle] For 40% off your order, head to www.MeetJovi.com/INFLUENCER and use code INFLUENCER [HELLOFRESH, start the year off right with free breakfast for life!] Go to www.HelloFresh.com/influencerfree and use code INFLUENCERFREE for FREE breakfast for life! RESOURCES: [APPLICATIONS OPEN] 🚀 Ready to amplify your impact and profit? Join me in 2024 for the Brand Mastery Mastermind, a 6-month mastermind designed for experienced entrepreneurs, content creators, and online coaches aiming to elevate their brands to the pinnacle of success. Applications open in November for our 2024 cohort! - Get on the waitlist now. [FREE] Are you a content creator ready to take your brand collaborations to new heights? Grab the Brand Deal Playbook and unlock the secrets to securing paid partnerships with confidence. You'll gain free access to pitch templates, essential questions, and expert strategies that will propel your content creator journey to new heights, including immediate and lifetime access! [FREE] Want the step-by-step roadmap to grow your following, monetize your content, and land paid brand deals? Click here to join my brand new free class! This is perfect for you if you want to turn your social media into a profitable & fun career… even if you’re starting from scratch! [ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence.

Transcript

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0:00.0

you are doing business in a world that no longer exists and you are going to have challenges again and again and again if you continue to do business as usual.

0:10.5

This is not the time to be normal. This is not the time to fit in with what's going on.

0:15.2

The time has come for you to aim higher and think differently than ever before.

0:19.8

Welcome to the Influencer Podcast. I'm your host, Julie Solomon.

0:24.5

If you found yourself here, it means you are ready

0:27.0

to unleash the powerful visionary that lives inside you,

0:30.3

turning you into an authentic leader

0:32.4

who creates influence, impact, and change.

0:35.0

Let's get started.

0:37.0

Hello, my friends and welcome back to another episode of the Influencer Podcast.

0:41.0

I am excited today to bring you a conversation and really a topic that I have

0:46.6

talked about before on this podcast. It was actually around this time last year

0:51.0

that I talked a lot about this and it's so important, it's so necessary,

0:55.4

it was one that so many of you connected with that I knew that I had to bring it back this year,

1:01.3

especially as we are diving into a new year.

1:04.3

And that is all about what I call the creative crisis and what I'm going to be chatting

1:09.8

about today, because it really is so critical for people to understand this idea of a

1:14.8

creative crisis right now because we're actually in this process of being trained

1:19.9

out of thinking creatively and thinking critically and more making decisions from a fear-based place and it really just escalates from there and what this stops us from doing is aiming to our next iteration and evolution of growth.

1:34.2

It actually causes us to aim for normal.

1:37.2

And when you are trying to evolve, when you are trying to grow,

1:39.9

when you are trying to build teams and hit those big revenue goals,

...

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