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The Influencer Podcast

Best of Content Strategy

The Influencer Podcast

Julie Solomon

Business, Marketing

4.71.5K Ratings

🗓️ 3 January 2024

⏱️ 30 minutes

🧾️ Download transcript

Summary

In this Best Of Series, we’re talking about something that many of us find hard to keep up with because of the ever-evolving online space, and that’s content strategy. So if you’re feeling lost on what to do to boost your online visibility and grow your audience in 2024, don’t you worry - this episode is for you. From creating content pillars and narrowing down your content platforms, I’ll be letting you in on some of my top insights and strategies that you can implement to truly understand your audience and convert them into loyal customers. You’re also going to uncover the secrets to becoming an authority figure, carving out your unique identity, and building trust with your audience in the online space. So join me in this Best Of episode, and let’s start creating content that connects with your audience, aligns with your brand, and provides consistent income. [APPLICATIONS OPEN] 🚀 Ready to take your brand to the next level? Applications are open for my 6-month Brand Mastery Mastermind starting in January 2024! If you're an experienced entrepreneur, content creator, or online coach who's crossed the 6-figure mark and is ready for 7-figure success, this opportunity is for you. KEY POINTS: - Elevate your business to seven figures with refined offers for high-level buyers [00:47] - Offer consistent value that aligns with your brand message [06:52] - Plan content based on your audience's journey for effectiveness [09:11] - Understand your audience for a strong brand and visibility [13:45] - Audience feedback shapes your brand's results [15:07] - Differentiate, become an authority, and let your work make a meaningful impact [21:21] QUOTABLES: "Understand your audience deeply. That is what is going to help you know what you need to know to connect with them more, to elevate your visibility." -Julie Solomon "Once we know our audience so well, we can dominate the market” -Julie Solomon "If you don't have authority and trust, you have nothing." -Julie Solomon "I had to give myself the chance to become an authority." -Julie Solomon RESOURCES: If you are committed to creating wealth, health, happiness, and massive impact in all areas of your life, listen to The Kelly Roach show Visit www.juliesolomon.net/kartra and use coupon code INFLUENCER for a FREE 30-day trial. For 40% off your order, head to www.MeetJovi.com/INFLUENCER and use code INFLUENCER [APPLICATIONS OPEN] 🚀 Ready to amplify your impact and profit? Join me in 2024 for the Brand Mastery Mastermind, a 6-month mastermind designed for experienced entrepreneurs, content creators, and online coaches aiming to elevate their brands to the pinnacle of success. Applications open in November for our 2024 cohort! - Get on the waitlist now. [FREE] Are you a content creator ready to take your brand collaborations to new heights? Grab the Brand Deal Playbook and unlock the secrets to securing paid partnerships with confidence. You'll gain free access to pitch templates, essential questions, and expert strategies that will propel your content creator journey to new heights, including immediate and lifetime access! [FREE] Want the step-by-step roadmap to grow your following, monetize your content, and land paid brand deals? Click here to join my brand new free class! This is perfect for you if you want to turn your social media into a profitable & fun career… even if you’re starting from scratch! [ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence.

Transcript

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0:00.0

Welcome to the Influencer Podcast. I'm your host Julie Solomon. If you found

0:05.7

yourself here it means you are ready to unleash the powerful visionary that lives

0:09.8

inside you, turning you into an authentic leader who creates influence, impact, and change.

0:17.0

Let's get started.

0:18.0

Hello my friends and welcome back to the Influencer Podcast and Happy New Year. Welcome to the influencer podcast and happy new year.

0:23.1

Welcome to the first episode of 2024.

0:26.8

I cannot believe we're here.

0:28.4

And we are just gonna get this train chuggin along.

0:31.8

Today is our last of Best Of Series

0:35.0

and we are talking all about content strategy.

0:37.5

Yes, my friends, I saved the best for last.

0:40.3

And I also saved the best for the beginning of the new year.

0:44.2

Now today is all about that content consistency.

0:47.2

I really believe that it is the key for dominating social media and so I've got the

0:51.1

low down today on writing those platforms like a pro while really staying true to your content niche.

0:57.0

We are going to be talking about how to offer consistent value that aligns with your brand message,

1:01.5

how to plan content based on your audience's journey,

1:04.8

how to really understand your audience in order to build a strong brand for visibility,

1:09.6

and of course ways to differentiate yourself, become an authority, and let your work make a meaningful impact.

1:16.8

We also have some fun things to announce today, including that in a few short weeks on Monday, January 15th, my friends, this podcast is going to start dropping an additional episode a week.

1:30.0

You heard that right.

1:31.0

So currently drop episodes every single Wednesday, which we have been doing since 2017 when this podcast started, but now we're going to be coming in hot with a brand new episode also on Monday. So you're going to get an episode on Monday and on Wednesdays.

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