Hi this is Joel Mark Witt and I'm Antonia Dodge and you're listening to the

personality hacker podcast chances are if you're listening to the Personality Hacker Podcast you are somebody who

identifies as what is called the creative class. So what's the creative class?

Creative class is a term that Richard Florida came up with in his book, Rise of the Creative

Class.

And it's this concept, and Peter Drucker talked about, he's a business writer back in like the 80s, talked about the idea of a knowledge worker, someone who no longer goes to a factory to work, but instead goes to a cubicle sits in in front of a computer or typewriter, and manipulates information with their mind.

And you know...

And that's the value that they give.

Exactly.

And I think we're in an emerging culture of the next iteration of this.

Not only are you working with data and esoteric facts

and figures and kind of knowledge work in your head,

but the current culture, the current creative class

are creators by definition. Their job requires them to create new things, not just manipulate old things.

And so they're coming up with new ideas, coming up with a lot of content, a lot of creation, a lot of content a lot of creation a lot of you know

imagery whatever that might be going forward in the world and that kind of seems to

be where the world's headed you know no longer manufacturing has been commoditized, right?

You can just get robots to build whatever. So we don't need people to necessarily be active in

production of physical things anymore. And even knowledge work is starting to become that way. You know, we've got what used to be back 20 or

years ago. You had to have secretaries keep your calendar for you. Well, now Google calendar, for example, online can do that.

So knowledge work of organizing information isn't needed either.

But this idea of creativity is becoming more important than ever and we need more and

...