The Craziest Content Marketing Tactic EVER | Ep. #959

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 17 March 2019

⏱️ 5 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #959, we discuss the craziest content marketing tactics. Tune in to hear what we think are the craziest tactics out there. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: The Craziest Content Marketing Tactic EVER [00:37] Neil’s craziest tactic was when he stopped doing content marketing as often and started creating and giving away free software instead. [00:52] Product-led growth has served him well. [01:25] Not many people know how to build products, so take advantage of that marketing tactic. [01:50] A crazy tactic is to use the marketing channel or method that isn’t popular yet. [02:38] Another crazy tactic is the content sprouting approach (more or less omni-channel marketing). [03:30] Figure out what’s right for your business. [03:43] UberSuggest is still growing month-over-month. [03:48] That’s it for today! [03:52] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school
0:14.5	with your instructors Neil Patel and Eric Sue.
0:19.4	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to rank higher on Google, you got to look at your page speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
0:44.5	host so just go to dream host or Google it find it check it out and it's a great way
0:49.7	to improve your load time. Welcome to another episode of Marketing School.
0:55.0	I'm Eric Sue.
0:56.0	And I'm Neil Patel.
0:57.0	And today we are going to talk about the craziest content marketing
1:00.0	tactic ever.
1:01.0	What could it possibly be?
1:02.0	So what's the craziest one that you've ever done? I don't know, you wrote this title. My craziest one is I stopped doing content marketing that often and more so what I started doing is creating software and leveraging that as
1:14.6	content marketing instead of text-based content. So product-led growth?
1:18.0	Product-led growth, but that's my new version of content marketing. It works
1:21.8	better than actually creating text-based content.
1:24.0	I think so, but why do you think that's the reason?
1:26.7	You're giving much more value. Content has diminished in value. If you look at the last like
	...

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