The Cracker Barrel Controversy Isn’t Just About Cracker Barrel
Crossroads with Joshua Philipp
The Epoch Times
4.9 • 594 Ratings
🗓️ 28 August 2025
⏱️ 74 minutes
🧾️ Download transcript
Summary
Cracker Barrel has become the latest focus in the culture wars. The old-time style restaurant announced a new logo and redesign, which was criticized for stripping away its character. The company has now decided to roll back to the old logo. But the issue has brought attention to a broader trend of corporate rebrandings, raising the question of whether the nostalgic look may actually be better.
In other news, President Donald Trump issued a direct threat of prosecution to billionaire George Soros and his son, suggesting they should face RICO charges.
And on another topic, Antifa is becoming even more extreme and splintering into even more violent offshoots.
We’ll discuss these topics and others, in this episode of Crossroads.
Views expressed in this video are opinions of the host and guests, and do not necessarily reflect the views of The Epoch Times.
Transcript
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| 0:00.0 | Cracker Barrel has become the latest focus in the culture wars with its corporate redesign. |
| 0:06.0 | Also in other news, President Donald Trump issued a direct threat to billionaire George Soros and his son, |
| 0:12.0 | suggesting they should face RICO charges. |
| 0:15.0 | And on another topic, Antifa is becoming even more extreme. |
| 0:19.0 | It's even now splintering into even more violent offshoots. |
| 0:23.9 | I'll be talking about these topics and more today. I'm the Epic Times Senior Investigative |
| 0:28.7 | reporter Joshua Phillip and you're listening to Crossroads. |
| 0:56.2 | Welcome to Crossroads. Cracker Barrel. It's become the latest focus in the culture wars, but it's actually not just about Cracker Barrel. The issue is bringing attention to the broader trend of corporate rebranding, sucking the life out of institutions and making them cold, empty, and very hollow feeling. |
| 0:57.7 | Is it actually better for us? |
| 0:59.6 | Is the nostalgic look better? |
| 1:01.2 | Let's talk about it. |
| 1:02.7 | Now, look, first off, good old cracker barrel. |
| 1:05.7 | Well, there's been a lot of news about the old-timey style restaurant after it announced |
| 1:09.4 | a not-so-new, not-so new not so old timey design let's say |
| 1:13.7 | they changed the logo they made this like hollowed out corporate facility looking thing and people |
| 1:19.8 | criticized it for stripping away its character and the old-fashioned family values the company |
| 1:25.4 | did something interesting they decided to roll back to the old logo. |
| 1:30.3 | This was because of the huge pushback, but also because their stock just crashed and now it's |
| 1:36.0 | actually rebounding. Now the issue has brought attention to broader trends of corporate rebrandings, |
| 1:41.5 | raising the question, I think, which is interesting, is the nostalgic |
| 1:45.5 | look better? Why does it matter? Why do we care so much? Now, first off, on the recent |
| 1:51.6 | rollback of the redesign, this is the announcement for the company stating it's going to scrap |
... |
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