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Listen to The Closer, Cast from Harvard Business Review.

I'm Sarah Green.

I'm here today with the editor of HBO, Amy Bernstein, to preview our July-August 2014 issue.

Amy, thanks so much for taking the time today.

Oh, it's a pleasure to be here.

So I thought we would just kick things off

by talking about the spotlight of the issue,

which is the new marketing organization.

What can we really say about the digitization and transformation of marketing that hasn't been said already?

Well, we can look at it very broadly.

The digitization of marketing is certainly well documented.

What very few people look at is the organization

that is marketing and marketing is still

by and large in the Fortune 1000 companies a 20th century organization.

It's not organized to do the kind of rapid response, cross-functional thinking and execution required of marketing in the 21st century.

This package examines that problem and describes how the smartest, nimblest, most effective marketers are doing it.

So what are some of the interesting kind of angles on that that we have in there?

Well, there are a couple that I think are really fascinating. One of them is that in the

lead article in the package the ultimate marketing machine we talk about

the attributes of really smart marketing companies and some of them are kind of predictable but still interesting that marketing is a values driven pursuit for example because it doesn't just inspire your customers of

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