The Collapse of Jaguar, How Meta Is Buying OpenAI Right in Front of Us, AI Mode vs. Classic Search Data, ChatGPT 5 Will Be INSANE

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.6 • 1.3K Ratings

🗓️ 9 July 2025

⏱️ 25 minutes

🔗️ Recording | iTunes | RSS

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Summary

In this episode #3002, Eric Siu and Neil Patel discuss the collapse of Jaguar due to marketing missteps and the importance of understanding core audiences. They dive into Meta's AI acquisitions, compare user behavior in AI mode versus classic search, highlight ChatGPT's dominance, and share insights on investment strategies in tech companies. TIME-STAMPED SHOW NOTES (00:00) The Collapse of Jaguar: A Marketing Misstep (02:45) Understanding Core Audiences in Marketing (06:06) Meta's Strategic Moves in AI Acquisition (08:57) AI Mode vs. Classic Search: User Behavior Insights (12:05) ChatGPT's Dominance in the AI Landscape (15:03) Investment Strategies in Tech Companies To suggest a topic, go to https://www.marketingschool.io. For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel. Connect with Us: Single Grain << Eric's ad agency NP Digital << Neil’s ad agency X @neilpatel, @ericosiu Instagram @neilpatel, @ericosiu Drop Us a Review If You Enjoyed the Episode!

Transcript

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0:00.0	Can we just talk about the collapse of Jaguar?
0:04.1	What did the 93% sales volume went down?
0:07.5	No.
0:08.2	You didn't read about this?
0:09.1	No, I didn't see it.
0:10.1	Did you live under a rock or something?
0:11.9	I wasn't posted on the sites that I read frequently like CNBC.
0:15.6	All right.
0:16.0	All right.
0:16.3	So, okay, Jaguars April 2025 Europe sales plunged 97.5% from 1961 units to just 49 vehicles, marking a near total collapse during this rebranding phase.
0:27.6	BMW Mercedes and Audi each retained market stability selling approximately 50 to 75,000 units in April 2025 across Europe.
0:35.3	You know what?
0:36.6	That's what they get.
0:37.9	And you know the marketing?
0:38.8	Oh, we stand by it.
0:40.3	And like, no one cares.
0:41.8	Guys, people are over that.
0:43.6	Enough.
0:44.7	Yeah.
0:45.0	It's a car company.
0:46.3	Yeah.
0:46.7	Show us car stuff.
	...

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