The Clipping Strategy Every Brand Will Copy
Marketing School - Digital Marketing and Online Marketing Tips
Eric Siu and Neil Patel
4.6 • 1.4K Ratings
🗓️ 27 May 2026
⏱️ 22 minutes
🔗️ Recording | Apple Podcasts | RSS
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Summary
Transcript
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| 0:00.0 | When a buyer asks AI for a solution like yours, does your business come up? |
| 0:04.5 | Most companies have no idea. |
| 0:06.2 | And by the time they find out, they've already lost the deal to someone who did. |
| 0:09.9 | HubSpot AEO helps you show up in those moments, what the right answers buyers are looking |
| 0:14.7 | for. |
| 0:15.6 | Before the first click, before the first form fill. |
| 0:18.6 | That's the moment HubSpot AEO is built for. |
| 0:21.5 | Check out HubSpot.com, |
| 0:23.2 | the agentic customer platform for growing businesses. |
| 0:26.1 | Clipping is about to take over tech media. |
| 0:27.8 | So we've kind of talked about this, |
| 0:28.8 | but I want to go into how it's applying to tech companies, okay? |
| 0:31.6 | All right. |
| 0:32.1 | So lovable is they have like a clipping channel |
| 0:36.7 | that's clipping their CEO. Ramp got 85 million views with the office's |
| 0:41.3 | Bungartner. I think it's the Kevin from the office, the bald guy. Do you remember what I'm talking about? Do you want the office? |
| 0:47.3 | I didn't watch the show. You would love it. You would love it. And so Ramp got 85 million views and used five dedicated cameras. |
| 0:56.5 | Replit has a clipping channel, clipping their CMO and getting hundreds of thousands of views, okay? |
| 1:01.6 | Whisper Flow, basically a lot of tech companies are starting to do this now. |
| 1:05.4 | And we're starting to see this a lot more. |
| 1:06.8 | So here's what I'm going to say. |
| 1:07.6 | So when he talks about clipping, by the way, I see the |
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