The Clipping Strategy Every Brand Will Copy

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 27 May 2026

⏱️ 22 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Neil and Eric break down why clipping is taking over B2B tech media, why horizontal videos may outperform vertical content on X and LinkedIn, and how companies like Ramp, Lovable, and Replit are building content factories for distribution. They also unpack Google’s latest AI SEO guidance, including why traditional SEO still matters for GEO and AEO, plus the biggest AI SEO myths marketers keep falling for. Key Takeaways:• Why clipping is becoming the B2B content meta• Horizontal vs vertical video debate for engagement• Google confirms SEO still matters for AI search Chapters:(00:00) Clipping Takes Over Tech Media(01:39) Engineering Content For Clipping(02:45) Horizontal vs Vertical Video Debate(09:41) Google’s AI SEO Guidelines(11:25) Non-Commodity Content Explained(16:42) AI SEO Myths And GEO Hacks(20:09) Marketing A Beverly Hills Home(21:21) Pinterest And Vibe Marketing

Transcript

Click on a timestamp to play from that location

0:00.0	When a buyer asks AI for a solution like yours, does your business come up?
0:04.5	Most companies have no idea.
0:06.2	And by the time they find out, they've already lost the deal to someone who did.
0:09.9	HubSpot AEO helps you show up in those moments, what the right answers buyers are looking
0:14.7	for.
0:15.6	Before the first click, before the first form fill.
0:18.6	That's the moment HubSpot AEO is built for.
0:21.5	Check out HubSpot.com,
0:23.2	the agentic customer platform for growing businesses.
0:26.1	Clipping is about to take over tech media.
0:27.8	So we've kind of talked about this,
0:28.8	but I want to go into how it's applying to tech companies, okay?
0:31.6	All right.
0:32.1	So lovable is they have like a clipping channel
0:36.7	that's clipping their CEO. Ramp got 85 million views with the office's
0:41.3	Bungartner. I think it's the Kevin from the office, the bald guy. Do you remember what I'm talking about? Do you want the office?
0:47.3	I didn't watch the show. You would love it. You would love it. And so Ramp got 85 million views and used five dedicated cameras.
0:56.5	Replit has a clipping channel, clipping their CMO and getting hundreds of thousands of views, okay?
1:01.6	Whisper Flow, basically a lot of tech companies are starting to do this now.
1:05.4	And we're starting to see this a lot more.
1:06.8	So here's what I'm going to say.
1:07.6	So when he talks about clipping, by the way, I see the
	...

Transcript will be available on the free plan in 20 days. Upgrade to see the full transcript now.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Eric Siu and Neil Patel, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Eric Siu and Neil Patel and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.