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Marketing School - Digital Marketing and Online Marketing Tips

Is ChatGPT Officially Dead?

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Careers, Marketing

4.61.4K Ratings

🗓️ 28 May 2026

⏱️ 28 minutes

🧾️ Download transcript

Summary

Neil and Eric break down the AI coding wars between OpenAI and Anthropic, debating whether Claude Code or Codex is winning developer mindshare. They cover AI marketing tools, MCPs, APIs, Slack agent workflows, content strategy, and why pipeline matters more than vanity metrics. You’ll also hear insights on AI-powered productivity, ad creative feedback loops, Tesla self-driving, and the future of AI agents for marketers and operators. Key Takeaways: • Claude Code vs Codex is becoming the biggest AI developer workflow battle in 2026. • More content views do not always create more business pipeline or revenue. • AI workflows with APIs, agents, and feedback loops are replacing traditional software stacks. Chapters: (00:00) Claude vs OpenAI Debate (00:49) AI Market Share Discussion (01:46) Consumer Mindshare Shift (03:20) Spider Story & Tesla Talk (06:45) Best AI Marketing Tools (09:52) Venice AI & Privacy (11:37) AI Work Tools for 2026 (13:27) Claude Co-Work Productivity (15:23) AI Agents & SlashGoal (18:14) Unified AI Company Brain (20:33) Content Creates Pipeline (25:20) Creative Feedback Loops (26:39) Horizontal vs Vertical Video Debate

Transcript

Click on a timestamp to play from that location

0:00.0

Does your experience with AI sound a little something like this?

0:03.1

You've been prompting for 20 minutes.

0:04.8

The output is polished, confident, and completely useless.

0:08.5

That's what happens when AI doesn't know anything about your business.

0:11.6

HubSpot's AI works with your actual customer data.

0:14.5

Every interaction and every signal your team has generated over time.

0:17.9

So instead of prompting and hoping, you ask once and ship it. Check out HubSpot.com,

0:23.1

the agenic customer platform for growing businesses. Everyone was talking about chat cheaply and then,

0:28.6

so entropic fell behind, right? Now they say it's AI boom's frontrunner. So I actually want to

0:34.8

debate this, Neil, because look at this. Look at this chart. I'm showing Neil, but he's not looking, but it's okay. So if you look at this chart over here, it actually shows you that this is ramp, ramp spent share of ramps customers with paid subscription to AI services. So again, Anthropic was behind before, but now it's AI booms. It's the AI boom's frontrunner. So you see this over here.

0:55.3

Open AI, it's in the baby blue.

0:56.9

It's going up on up, you know, 2025, boom, it explodes.

1:00.1

And then now you can see Anthropic 2025.

1:03.0

They're almost like, we call it, I don't know,

1:05.4

$5 billion in revenue or five million customers or something like that.

1:08.4

I don't know what it is.

1:09.1

Or, oh, 5%. And now it has shot up to about 35% or so.

1:16.7

And OpenAA has actually gone down.

1:18.7

Okay?

1:19.5

And then you have Google at the bottom, XAA at the bottom.

1:21.9

So all that to say here is Wall Street Journal and Ramp are basically saying,

1:27.0

oh, Anthropic is emerging as a presumptive frontrunner in the race for artificial intelligence supremacy. So who knows how true this is right now? Because Neil, one thing I'll say to you is that I have actually switched back to Open AI. Months ago, I was talking about Claude. Everyone was talking about Claude. Everyone was talking about Opus. Even the guy I had the AI conversation with this morning, we're like, oh, we switch over to Codex. And I hope my team isn't listening to this, but here's what I say. Wait, why don't join your team to listen to it? Because they're all on Claude Teams, right? It would be a pain in the assless wish them. So I'll tell you what. CTO, OpenAI. I'm on OpenAI. Okay, even though I pay for Cloud Teams.

...

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