What is up everyone? This is Alex Lieberman, co-founder and CEO of Morning Brew.

As always, thank you for joining Founders Journal, my personal audio diary,

where I give you the business builder the tools you need to think better in order to build better

whether that's building a business building a team or building a new product And today we are talking about talking.

It is impossible to be an effective manager,

an effective builder, an effective leader.

If you haven't figured out the communication strategy for your team or your company.

I know this sounds like it's going to be boring.

Hopefully it won't be, but what I can guarantee you is that if you haven't thought through how you communicate in your company, your company will ultimately fail.

That is a fact. My goal is to take you through my process for determining the type of communication

that I want personally at Morning Brew and how we are trying to execute on our communication

strategy at this very moment.

Let's get into it.

Internal communication.

It's like the cauliflower of running a business.

It's really important, it's really good for you, but people don't want to deal with it.

But unless you're a business of one,

being intentional about how information flows

throughout your business is incredibly important and it requires

constant tweaks because your business is constantly changing. I really could

have recorded this episode whenever. It's something that I'm constantly

thinking about that we're constantly iterating on as a company and that Austin and I

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