Hey everyone, Alex here.

Before we start today's episode, I have one ask of you.

I have been studying the growth playbooks of the biggest

podcasts in the world to better understand how I can keep growing Founders Journal.

It's actually pretty simple.

Other than great content, the number one way to grow your show is through show reviews.

Reviews take less than 60 seconds to leave and they make a huge difference for

podcasters like myself. It would mean the world to me if you could head to the

Apple Podcast app and leave a review on the show. My goal is to go from 161 ratings, which I have right now, to 250 ratings in less than a month. And with your help, I believe we can do it. Now, time for the episode.

What is up everyone? This is Alex Lieberman, co-founder and CEO of Morning Brew.

As always, thank you for joining Founders Journal. My personal

audio diary made public for the world. My diary is meant to give you the

business builder a backstage pass into Building Morning Brew.

I want to help you think better in order to build better,

whether that's building a business, a team,

or a new product.

But what exactly do I mean by thinking better? To me thinking better means establishing a deliberate mindset, a mindset that will guide you in every situation you find yourself in while building.

And today, I'm going to give you a few of the key principles

that have guided my mindset around hiring great talent

at Morning Brew for the last five years.

While the focus is on hiring writers,

given we're a content company,

...