The Catalytic Power of Marketing: How to Convert Curious Individuals into Paying Customers with Alison Knott

Your Brand Amplified

Bleav + Anika Jackson

Management, Entrepreneur, Public Relations, Entrepreneurship, Small Business, Marketing, Marketing Trends, Business Trends, Ai, Women-owned, Business, Sales Strategy, Artificial Intelligence, Sales, Social Media, Branding, Podcast, Communications

5.0 • 132 Ratings

🗓️ 28 December 2022

⏱️ 43 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Alison Knott is a marketing consultant who specializes in helping brands with a social good mission reach their ideal audiences. She has a background in graphic design, web development, and analytics, and brings her skills in these areas to her work in helping brands create compelling content, grow their online visibility, and convert website visitors into customers or donors.In this episode, you will learn the following:1. What was the catalystic moment that they thought they had to start thinking about you?2. What are the questions being asked and what makes you different?3. What was the catalystic moment that they thought they had to start thinking about you?Download a free guide that helps small but mighty marketing teams level up their website. Contains 5 tips you can apply in an afternoon, covering everything from SEO to web design.https://alisonkconsulting.com/5-things-small-marketing-teams-forget-to-do-for-their-website/We're happy you're here! Like the pod? Visit our website! Check out our sponsor PitchDB! Start your trial on Simplified!

Transcript

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0:00.0	Welcome to your brand amplified, the podcast where we interview marketers, publicists, and
0:06.5	brands to learn their stories, what makes them tick, and tips and tricks that make a difference.
0:12.1	Hello, I'm Anika Jackson, your host for your brand Amplified,
0:16.0	and I'm so excited to be on here with Allison Not today.
0:20.0	Allison, thank you so much.
0:21.0	Thank you for having me.
0:24.0	I already know just based on our pre-conversation,
0:27.0	this is going to be such a great conversation and so fun.
0:30.0	And I'd love for you.
0:32.0	I have so much I want to get into with you. But before we do that, please share your story, your journey.
0:40.0	Sure. I like to say that I'm that story of like being the extroverted geeky kid totally paid off.
0:47.0	So I'm 38 at the time of this recording and no one really knew what to do with a girl who was playing with the internet because this is back in the early 90s.
0:58.0	So I was on the internet. I was a kind of a lonely kid and I really found a lot of community online back like ICQ kind of days.
1:06.0	And so as I approached high school, I was also a very artistic, artistic kid, but no one knew my, in my area, I'm up here in Halifax, Nova Scotia, Canada.
1:16.0	No one really knew what to do with a young girl who had an interest in computers,
1:20.0	but wasn't into computer science and wasn't into robotics and also really bad at math.
1:25.0	The idea of having a career, a job in the internet was not a thing.
1:30.0	So it was recommended to me to go into graphic design because hey they use computers so I went in there got a great degree but I still kind of kept up
1:37.7	Working with computers and also I was really heavily involved at the time in a very feminist church which I'm no longer a part of but so I had this community aspect and I had this tech and this geekiness and then as the internet kind of became a place that you could get work, I transition my graphic
1:55.4	design background into building websites and then from there I kind of sort of toe dipping into marketing
2:01.9	because I was really curious why the designs worked and why they didn't.
2:06.1	I also was blessed I did a lot of work inside of like newspaper so a newspaper industry
	...

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