I'm Alison Beard.

I'm Adi Ignatius, and this is the HBR Ideacast.

Adi, one of the biggest goals for organizations today is to become more nimble.

So you can quickly respond to change, constantly capitalize on new opportunities,

and continuously transform your business as the market demands.

So we talk about that a lot, right? We need to be more nimble, but how do you actually do that? Well, our guest today argues that the best way is by moving to a more project-driven model of work.

Up and down the organization, from the corporate level to individual teams.

He wants us to both ruthlessly prioritize, well as stay fluid so that we're identifying

strategic goals, assembling teams to go after them, evaluating as we go, and then either

continuing, shifting, or disbanding based on our outcomes. So that sounds really positive and

it sounds different from the traditional model of maintaining and growing operations, managing talent.

It also sounds really hard.

Yes, and I think we know that from experience having worked on projects ourselves.

But our guest today, Antonio Nieto Rodriguez, has studied a bunch of companies around the

world who have adopted this model organization-wide, and he's here to give us a play-by-play on how leadership,

org design, and ideas about value creation need to change in order to make that happen,

and to reap the benefits, which he says are both financial in terms of new revenue streams,

but also psychological in terms of more energized and engaged employees.

So here's my conversation

with Antonio Nieto Rodriguez, CEO of Projects and Company, and author of the HBR article,

The Project-driven Organization, as well as the book, powered by projects, leading your organization

in the transformation age.

...