The Cake Picnic Phenomenon With Founder Elisa Sunga

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4.6 • 592 Ratings

🗓️ 16 April 2025

⏱️ 44 minutes

🔗️ Recording | iTunes | RSS

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Summary

Lots of folks in the baking world are buzzing about Cake Picnic, the gathering created by amateur baker and Google UX expert Elisa Sunga. She was hoping 15 folks would attend the very first Cake Picnic; more than 300 folks RSVP’d. For her most recent Cake Picnic in San Francisco, more than 1,000 attendees showed up, cake in tow. After all, the first rule of Cake Picnic is simple: “No cake, no entry.” Today, people are DM’ing and emailing her from around the world, asking for Elisa to bring Cake Picnic to their town. She already has a 6,000-person waitlist for the gathering scheduled for New York. Elisa joins host Kerry Diamond to unpack the popularity of Cake Picnic and the unexpected momentum behind it. They explore how her background in UX design at Google informs her approach to community-building, her online persona, and the story behind the Bucket List Bake Club. Plus, she shares how Cake Picnic has become a reflection of a broader cultural hunger for joy, connection, and creative expression. To get our new Love Issue, click here. Subscribe to our baking newsletter. Visit cherrybombe.com for subscriptions and show transcripts. More on Elisa: Instagram, Cake Picnic, Salted Rye More on Kerry: Instagram

Transcript

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0:00.0	Hi, everyone. You are listening to Radio Cherrybaum, and I'm your host, Carrie Diamond,
0:09.4	coming to you from the Cherrybaum office in downtown Manhattan. Today's guest is Elisa Sunga,
0:15.7	the founder of the phenomenon known as cake picnic. The most recent cake picnic held last month in San Francisco
0:22.1	featured more than 1,000 guests and more than 1,000 cakes. The main rule of cake picnic is simple.
0:29.5	No cake, no entry. Today, Elisa has folks DMing and emailing her from around the world,
0:35.3	asking her to host a cake picnic in their cities.
0:38.0	And she already has, ready for this, a waiting list of more than 6,000 people for her
0:43.7	upcoming cake picnic in New York. We talk about the cake picnic origin story, Elisa's day job
0:49.7	and U.X at Google, her Instagram alter ego, the bucketless bake club that she co-founded, how Christina
0:56.5	Tozzi taught her how to bake, and how cake picnic taps into a desire for joy and community.
1:03.3	Stay tuned for my chat with Elisa Sanga.
1:06.4	Today's show is presented by Olivo Amigo, founded by Gloria Moliast. Gloria is an olive oil
1:12.8	sommelier from Spain who founded Olivo Amigo to make food fun, simple, and healthy. Her mission
1:19.2	is rooted in bringing people closer to high quality, always fresh extra virgin olive oil,
1:24.9	made from early harvested green olives and grown on small family farms in Spain. These extra virgin olive oil, made from early harvested green olives and grown on small family farms
1:29.1	in Spain. These extra virgin olive oils are rich in both flavor and health benefits. To complete
1:35.4	the taste of Spain, Gloria later introduced a bold balsamic vinegar from California and vibrant
1:40.9	Mediterranean spices that capture the essence of her homeland in every drop and sprinkle.
1:46.9	Check them out at olivoamigo.com and taste the difference a little love and a whole lot of
1:52.7	expertise can make. Founder Gloria is an official Cherry Bomb member. If you'd like to be an
1:58.5	official Bomb Squad member, visit Cherrybom.com for all the details
2:02.1	and perks, like discounts on Jubilee tickets and invites to our monthly member meetings.
	...

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