The Buyer's Journey: What Do They Really Want?

Technology Revolution: The Future of Now

Bonnie D Graham

Business News, Technology, News

4.9 • 108 Ratings

🗓️ 1 April 2015

⏱️ 57 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Today's buzz: The Journey. Customers are changing the rules of the marketplace. Digitally connected, socially networked, better informed before making a purchase, they jump between web, mobile, in-store, and phone and expect it to happen seamlessly in a personalized context. Whew! What is their POV on personal data privacy, advice for competing retailers, and definition of the best-ever customer experience? The experts speak. Prof. Chris Pullig, Baylor: "It's not rocket science, but it can get complicated." (Kevin Lane Keller and Chris Pullig) Arnold Bueso, Baylor: "People will forget what you said, people will forget what you did, but people will never forget how you made them feel." (Maya Angelou) Akin Oladipo, Baylor: "If you have run with the footmen, and they have wearied you, then how can you contend with horses?" (Jeremiah 12:5) Bill Hou, SAP: "It's more fun to be a pirate than to join the Navy." (Steve Jobs) Join us for The Buyer's Journey: What Do They Really Want?

Transcript

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0:00.0	The following program is being brought to you on the Voice America Business Channel.
0:05.1	For more information about our network and to check our additional show hosts and topics of interest,
0:09.7	please visit VoiceAmerica Business.com.
0:12.7	The Voice America Talk Radio Network is the worldwide leader in live internet talk radio.
0:17.7	Visit voice America.com.
0:19.5	The views and ideas expressed on the following program are strictly those of the host or guests and do not necessarily reflect the views and ideas held by the Voice America Talk Radio Network, its staff, and management. Welcome to the most nutritious hour of business talk all week.
0:45.3	This is Coffee Break with Game Changers, presented by SAP.
0:49.3	The best run business is run SAP.
0:51.9	Your host and moderator is Bonnie D. Graham.
0:54.3	You'll hear from the innovators who have learned to use game-changing technologies to shake up
0:58.5	the status quo and help move today's businesses in new directions.
1:02.2	Now, here's Bonnie D. Graham.
1:04.5	Welcome, welcome, welcome.
1:05.8	And if you want to run with the game changers, I promise you, you're absolutely in the right place.
1:11.2	We have a special four-week mini-series, we'll call it a micro-mini-series,
1:15.7	featuring professors and MBA students at Baylor University in Texas.
1:20.6	We're going to be talking with them about very interesting topics that are part of their research.
1:25.5	I have to do a couple of shoutouts before I get
1:27.5	started. Shout out to Malcolm Kimberlin at SAP for putting this all together, working with
1:32.1	Jeff Tanner and Lori Wilson. Thank you all. Really appreciate it. So let's get started.
1:36.5	Today's buzz, it's a journey. What is she talking about? Well, customers today are changing
1:42.8	the rules of the marketplace. It's true. They are digitally connected. They, well, customers today are changing the rules of the marketplace. It's true.
	...

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