Welcome to the business of watches, the HOTiki podcast where horology meets high finance,

and we go behind the scenes of the watch industry to find the economic drivers making things tick.

I'm your host, Andy Hoffman.

This week, we're in La Chaudaun to talk to the CEO of one of the most revered names in independent watchmaking, Gruble Force.

Michelle Nydegger is one of the youngest CEOs in the business, and he's in charge at a time of significant change for the brand.

One of the founders, Stephen Forsey, a man Nydigger, worked with

closely for years, has left the board, and Forsey has said on social media that he was pushed

out. We asked Nydigger about what's going on and how the brand plans to keep making some of the

most unique, complicated, and highly finished

watches in the industry with my blowing prices to match.

But first, we're joined by a special guest, someone who knows Gruble Forci pretty well,

and is now running a new auction house that aims to cut independent watchmakers and brands in on the

proceeds when one of their watches comes to auction. Arthur Tuchot is the co-founder of Martoenco

and a former Haudinky editor.

Arthur Tisho, the co-founder of Marto and Co.

And a former Houdinke editor here in Geneva, welcome to the business of watches.

Good morning, Andy. Thank you for having me.

Excellent. So let's talk about your auction house, which you started with a partner, I guess, fairly recently.

Last year we wrote about it in Houdinke, Marto and Co.

This is an auction house that does things a little bit differently.

Tell us what the concept is and what Marto is doing to sort of, you know, stand out and do things differently. So Marto Enco is a new auction house based in Geneva that I launched with a friend

who has also has great experience in the watch world. And as you said, we do things a little bit differently in that we guarantee a commission

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