Welcome to the business of watches, where horology meets high finance and each tip tells a story of markets, margins, mishaps, and mechanical mastery.

I'm your host, Andy Hoffman, senior business editor at Haudinkie.

In this series, we dive deep into the global watch industry, a place where centuries-old craftsmanship intersects with billion-dollar valuations, executive brand strategy, and investor speculation.

From Swiss valleys to Silicon Valley, we trace the movements shaping this uniquely resilient sector.

Just how big is the business of timekeeping?

Well, some estimates place the entire watch industry from ultra-luxury mesons to smart watches and microbrands

at north of $100 billion globally.

But behind that figure is a complex web of legacy, innovation, and ever-shifting consumer

tastes and demand. This is the podcast for collectors, analysts, watch buyers, and sellers,

and anyone who's fascinated by the intersection of riskwear and wealth. Because if time is money,

then money is most certainly time.

So let's get down to business.

Paralager Ming is a truly unique force in the world of watches. It's a young brand just eight years old, and it's

genuinely international, with its founders, operations staff, and executives scattered across the

globe, from Malaysia to Switzerland, Dubai, and beyond. At the center is Ming Tian, the brand founder, creative head, and, as it says on his

business cards, Supreme Overlord. Informed and inspired in part by his work as a photographer

and the interplay of light and materials, it's his designs and vision that are the brand's products.

But how do you make that a business, a business of watches?

Pranith Raj Singh is Ming's CEO.

It's his job to run the operation and make it work financially.

The company's evolution and approach is not like the others.

We talk frankly about production costs, novel project financing solutions,

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