Welcome to the business of watches, where horology meets high finance and each tip tells a story of markets, margins, mishaps, and mechanical mastery.

I'm your host, Andy Hoffman, senior business editor at Haudinkie.

In this series, we dive deep into the global watch industry, a place where centuries-old craftsmanship intersects with billion-dollar valuations, executive brand strategy, and investor speculation.

From Swiss valleys to Silicon Valley, we trace the movements shaping this uniquely resilient sector.

Just how big is the business of timekeeping?

Well, some estimates place the entire watch industry from ultra-luxury mesons to smart watches and microbrands

at north of $100 billion globally.

But behind that figure is a complex web of legacy, innovation, and ever-shifting consumer

tastes and demand. This is the podcast for collectors, analysts, watch buyers, and sellers,

and anyone who's fascinated by the intersection of riskwear and wealth. Because if time is money,

then money is most certainly time.

So let's get down to business.

It's been a banner year for Otomar Pigay.

Not only did the Le Brassou Watchmaker celebrate its 150th anniversary,

the brand was responsible for some of the most important and newsworthy releases and events in 2025.

From its novel and innovative perpetual calendar design set and operated through its crown

to its highly wearable and user-friendly RD number five,

Odomar Pige has dictated the conversation this year.

At the helm is Alari Arresta, veteran business executive, but still a relative newcomer to the business of watches.

This was a year that Resta put her stamp on the brand, building momentum and culminating in a Tour de Force showcase at Dubai Watch Week

with what was undoubtedly the most impactful and impressive display from a brand at the show

and possibly a preview of what's to come when AP returns to Watches and wonders in 2026.

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