The Business of Taylor Swift

Channels with Peter Kafka

Vox Media Podcast Network

Technology, Tv & Film, Business News, News

4.4 • 585 Ratings

🗓️ 12 September 2023

⏱️ 26 minutes

🔗️ Recording | iTunes | RSS

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Summary

Taylor Swift is on one of the most successful concert tours of all time, but what's her secret? Switched on Pop's Charlie Harding (@charlieharding) sits down with Peter to discuss the business of Taylor Swift. How her music, her fans, and her industry expertise catapulted her to being one of the most profitable singers of this generation. Host: Peter Kafka (@pkafka), Senior Editor at Recode More to explore: Subscribe for free to Recode Media, Peter Kafka, one of the media industry's most acclaimed reporters, talks to business titans, journalists, comedians, and more to get their take on today's media landscape. About Recode by Vox: Recode by Vox helps you understand how tech is changing the world — and changing us. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

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1:05.3	Welcome to Recode Media of Peter Kafka.
1:07.4	That's me.
1:08.3	Today we are talking about, I was going to say, one of the great
1:11.2	cultural and business phenomenon of the year, but I think it's the great one. It's Taylor Swift
1:15.5	and her record-destroying eras tour, which as far as I know, every female between the age of
1:21.0	10 and 50, something was legally required to attend this summer. She's been generating $13 million
1:27.1	a night playing around the U.S.
1:28.9	Average ticket price of $254 a pop. Now she's going abroad. By the time she's done, she's estimated
1:36.1	to have grossed $1.3 billion this year. So I get that's a lot of money, but I have some
1:42.1	other questions. And here to help me understand this is our pal from Vox Media. That's Charlie Harding, host of the truly great Switched-on-Pop podcast. Welcome, Charlie. Hi, thanks for having me. Are we going to get $13 million per podcast taping? Yep. Oh, great. Yep. Yeah, that's great. It's all in Bitcoin, just like Eric Adams' salary, and the Bitcoin is in the mail.
2:03.6	So if you got any problems, follow up with Jim Bankoff.
2:06.1	Charlie, am I the only clueless adult man who doesn't fully get Taylor?
2:11.5	I'm sure that there are plenty of you in the weeds, but you're one of the few who has been brave enough to step forward and ask
2:17.9	me to help you out. Okay. I mean, I also didn't love, love, love, Barbie, but that's a different
	...

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