The Business of Scent with Earl of East London
The Estée Lalonde Show
Estée Lalonde
4.5 • 586 Ratings
🗓️ 11 December 2019
⏱️ 65 minutes
🧾️ Download transcript
Summary
On this episode of The Estée Lalonde Show, I talk to Niko and Paul who are the founders of Earl of East London which is a home fragrance brand. I talk to Niko and Paul about the growth of the company- from a market stall to three shops, they also stock in over 240 places worldwide! We also delve into working relationships, the meaning and the language of different scents and where Earl of East are going next in the fragrance world! Don't forget to rate/review and subscribe to The Estée Lalonde Show.
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Transcript
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| 0:00.0 | Hello everyone and welcome back to another episode. |
| 0:03.7 | Today's guests are Nico and Paul, who are the founders of home fragrance brand and all |
| 0:10.0 | things home and chic, Earl of East. |
| 0:13.5 | From candles, incense, and candlemaking workshops, Earl of East was founded in 2014, |
| 0:19.7 | which started out as a shared passion, which has ultimately |
| 0:22.8 | grown into a flourishing business with over 230 stalkists worldwide. Is that true? |
| 0:30.1 | Yeah, that's true. And a recently launched book called The Scented Candle Workshop, I'm going to |
| 0:36.1 | talk to Nico and Paul all about why they started |
| 0:38.6 | this business and many more things. And I can already tell this is going to be a fun one. Hello. |
| 0:44.3 | Hey, hello. Welcome to my dining room table. I basically want to give a little bit of background. And for |
| 0:50.2 | those people listening, they might even know that I did a candle making course with |
| 0:54.9 | you guys, which we tried to arrange for months and months and months and months with Sarah, |
| 0:59.8 | who I actually used to kind of work with because she used to work at Storm, which was my old |
| 1:04.1 | agency. |
| 1:04.8 | Yeah. |
| 1:05.5 | A little bit of background there. |
| 1:07.0 | And Sarah emailed me and was like, do you want to come for this candle making thing? |
| 1:10.3 | And I was like, I've been wanting to do this for so, so long because I knew about you guys. |
| 1:16.0 | But then I ended up doing a workshop at Kana, which is upstairs. |
| 1:19.4 | It's a pottery studio, which I should have her on the show as well. |
| 1:23.8 | Yeah, you should. |
| 1:24.8 | So anyway, eventually I did come to the candle making workshop and had an amazing time. |
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