The business of podcasting with Jacob Weisberg, Bethany McLean and Marshall Williams

Channels with Peter Kafka

Vox Media Podcast Network

Business News, News, Tv & Film, Technology

4.4 • 585 Ratings

🗓️ 21 March 2019

⏱️ 65 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Bethany McLean and Jacob Weisberg from Pushkin Industries and Marshall Williams from Ad Results Media talk with Recode's Peter Kafka in front of a live audience at South by Southwest. In this episode: How podcast advertising works; why Weisberg is interested in experimenting with podcasts you have to pay to hear; why McLean got into podcasting after 25 years in print; why are direct response ads so common and will they go away?; is podcast advertising propped up by a bubble?; how podcasters could screw up their good ad business; the importance of standardizing what a podcast "download" is; does more specific measurement endanger the quality of the work?; how easy is it to make a living from podcasting?; exclusive podcasts; podcasting in China; and the future of podcast metrics. Thanks to Microsoft Azure for sponsoring this episode. Get started with a free account and 12 months of popular free services at Azure.com/trial today. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

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1:40.2	This is Recode Media with Peter Kafka. That is me. I'm part of the Vox Media Podcast Network.
1:45.1	I am recording this at Vox Media headquarters in New York City, and we're about to leave there and go to Austin, Texas. You know what's going on in Austin, Texas. That's South by Southwest,
1:50.1	where everyone is talking about podcasting. So here is one of those discussions. It's a podcasting
1:54.9	panel. I did with Bethany McLean and Jacob Weisberg from Pushkin Industries.
1:59.8	You guys, if you're longtime listeners, have heard Jacob Weisberg from Pushkin Industries. You guys, if your longtime listeners,
2:01.3	have heard Jacob Weisberg talk about podcasting on this show before, as well as Marshall
2:05.9	Williams from ad results, advertising. Okay, let's talk about the business of podcasting.
2:13.4	Hi, everyone. Welcome to podcasters talking about podcasting in the podcast studio to a room full of people I think who are all podcasters.
2:22.3	Is that right?
2:23.3	Who here does not have a podcast?
	...

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