The Business of Podcasting and Finding Your Unique Message With Steve Olsher

Just Grow With It with Natalie Barbu

Natalie Barbu

Education, Business, Entrepreneurship, How To

4.8 • 982 Ratings

🗓️ 25 October 2021

⏱️ 65 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Episode 132: If you’re new to podcasting, looking to start a podcast, or simply want to grow your business, this episode is for you! Podcast master and mentor, Steve Olsher, joins Natalie on the mic to break down the evolution of the podcast industry and discuss what the future of podcasting has in store. With the recent explosion of shows launching since the beginning of the pandemic, having a unique voice is more important than ever and Steve and Natalie have some tactics to share for winning the game of discoverability. As the founder and Editor-In-Chief of the Rolling Stone for podcasters, Podcast Magazine, Steve is an integral member of the podcasting community and has coached thousands on how to launch, market, and monetize their own shows. On today’s episode, Natalie and Steve dive into the business of podcasting vs. the podcast as the business itself, how you can determine your podcast's value (and whether selling is a viable option), and why the world needs to hear what puts fire on your soul. Thank you so much for being a part of our podcast community! Please be sure to rate, follow, review, and of course, post to your highlight reel. Follow your host Natalie on Instagram @nataliebarbu and @therealreelpodcast. Follow Steve on Instagram and Podcast Magazine and @clubpod on Clubhouse Thank you to our sponsors for making this episode possible. Check out these deals just for you: CANVA - Go to canva.me/realreel to get your FREE 45-day extended trial. QUIP - Go to getquip.com/realreel to save $10 on a quip Smart Electric Toothbrush. CUROLOGY - Go to curology.com/real for a free 30-day trial and just pay for shipping and handling! SMASH & TESS – Go to smashtess.com/realreel to shop and use code REALREEL at check out for 15% off your purchase! NUTRAFOL – Go to nutrafol.com/realreel to save FIFTEEN DOLLARS OFF your first month’s subscription plus FREE shipping on EVERY order. Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

Click on a timestamp to play from that location

0:00.0	This podcast is brought to you by Podcast Nation.
0:04.0	Welcome to the Real Real, where I take you behind the Instagram reel and into the real lives of
0:16.1	entrepreneurs, content creators, and anyone who inspires me and may inspire you too.
0:20.9	I'm your host Natalie Barboo and let's get into it.
0:26.0	Key is just really think about it in terms of what can you talk about as if no one is listening and as if no one is paying you for it?
0:36.5	Because you just love talking about it.
0:39.3	And if you come at it from that standpoint where you find a subject that really just puts fire in your
0:46.2	soul and you really just love this particular subject and you just stop getting
0:51.2	so hung up on everything else in terms of the discovery in terms of you know
0:57.0	the downloads and all that and you're going to want to do it consistently. Hello, hello, hello.
1:07.0	Welcome back to the Real Real Podcast.
1:10.0	I'm your host Natalie Barbu, and as always, I'm very happy to be sitting on the mic with you.
1:15.4	I don't know about you but when I was a little kid I actually had a microphone that plugged
1:20.5	into like a stereo and I would do like talent shows and singing shows for my family
1:26.7	and I would record myself and I would recruit my siblings to do these and having a microphone
1:31.7	just made me feel like a
1:33.0	superstar when I was younger.
1:34.4	I always wanted to be like on Disney Channel.
1:36.4	I wanted to you know be somewhat famous.
1:39.6	Like that was always something that I wanted to do when I was younger and the microphone
1:43.7	literally made me feel like I was Hannah Montana or something like that so I kind of
1:48.4	feel that way on the podcast I'm not gonna lie because I have like one of those
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Natalie Barbu, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Natalie Barbu and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.