Branding Basics and Finding Creative Inspiration with Kelli Adams

Just Grow With It with Natalie Barbu

Natalie Barbu

Education, Business, Entrepreneurship, How To

4.8 • 982 Ratings

🗓️ 18 October 2021

⏱️ 48 minutes

🔗️ Recording | iTunes | RSS

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Summary

Episode 131: If you’re the type of person who falls in love with the branding before even trying a product, then this is the episode for you! Natalie welcomes branding aficionado and co-founder of Onda Tequila Seltzer, Kelli Adams, to pull back the branding curtain and dig into what it takes to build a product that appeals to the right customer. Kelli may just be more obsessed with branding than Natalie is and has worked with some major companies like PepsiCo and Frito-Lay to help create memorable and recognizable products for consumers everywhere. Her natural gift for graphic design combined with her creative side was the perfect fit for Onda, the company she created alongside her three co-founders who each bring their own set of unique skills to the table. Today’s episode dives into how to get those creative juices flowing, how 90’s fashion can inspire a modern day brand, and what it’s like to transition from a 9-to-5 job to working for yourself. If you’re eager to learn more about what it really takes to make a brand stand out in a competitive market, then tune in for some great tips and tricks. Thank you so much for being a part of our podcast community! Please be sure to rate, follow, review, and of course, post to your highlight reel. Follow your host Natalie on Instagram @nataliebarbu and @therealreelpodcast. Follow Onda on Instagram @drinkonda and Kelli @kelliadams Thank you to our sponsors for making this episode possible. Check out these deals just for you: CANVA - Go to canva.me/realreel to get your FREE 45-day extended trial. QUIP - Go to getquip.com/realreel to save $10 on a quip Smart Electric Toothbrush. CUROLOGY - Go to curology.com/real for a free 30-day trial and just pay for shipping and handling! SMASH & TESS – Go to smashtess.com/realreell to shop and use code REALREEL at check out for 15% off your purchase! Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	This podcast is brought to you by Podcast Nation.
0:04.0	Welcome to the Real Real, where I take you behind the Instagram reel and into the real lives of
0:16.1	entrepreneurs, content creators, and anyone who inspires me and may inspire you too.
0:20.9	I'm your host Natalie Barboo and let's get into it.
0:27.0	Starting a business can be really scary especially if you've never done it
0:30.2	before but I think you should not be afraid to quit and start over.
0:36.4	Don't be afraid to do something that terrifies you because I found that every time I've done
0:40.9	something that's terrifying like taking a leap of faith and like quitting a job.
0:46.0	Making a big change in my life has always been a really positive thing.
0:50.0	And I'd also say like finding something that doesn't feel like a job.
0:54.5	If you want to start a business, make sure it's something that you're passionate in. Hi everybody welcome back to the real real podcast I'm your host
1:09.0	Natalie Barboo and I am very excited to be on the microphone with you once again every single week.
1:16.0	This is a constant in my life and it's part of my routine and I honestly love it.
1:21.0	I think last week I talked about how being on the mic sometimes feels like a
1:24.7	therapy session and it really is true if you guys missed that episode from
1:28.9	last week I highly recommend you listen to it because I think I was pretty vulnerable. I feel like it's
1:35.7	something that a lot of us can relate to. I've been getting so many positive
1:38.8	messages from it. So when you're done listening to this, listen to that. But
1:42.3	yeah, being on the mic is my sort of therapy.
1:45.5	It's not the only therapy, but it is a form of it.
1:47.9	So I really love being here.
1:50.0	And I am in Miami, Florida. I will be here for a little bit.
	...

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