Welcome to the Jasmine Star Show where we talk about business, we talk about strategy, and today we are also talking a lot about creativity and the business of creativity and doing things in new and different ways. I could not be more excited because

Peter and I met as part of an executive kind of coaching program called Hampton

and there I was able to lovingly plot and stock and do a little bit of back-end research.

And I'm completely fascinated with the business of his business.

Now, I know that in the past I have spoken about Web3 and NFTs and before somebody pushes away and says no no this is not for me

Let's take a different spin and this spin is talking about the future of business and then how to take something that's like

digital in an idea is this really real and get proof that not only is it real it's

extraordinarily viable and turn it into a division of physical product.

I couldn't be more happy to have the chief creative officer from Pudgy Penguins.

Peter, welcome to the Jazz and Star show.

Thank you for the last minute invitation.

I know, I know.

So we're here in Miami and I was on Hampton and I'm just searching and I'm actually reading

different conversations and then I click on over to your profile and I was just like he's in Miami and I'm in Miami and your girl is a hustler and I'm like we're going to create a show around what it is you're doing because I'm completely fascinated. a iterations of your career so they get a really clean sense of oh this guy has seen the

world a certain way and has prepared you for this role so a little bit of

backstory okay so you started off and I'm gonna talk a lot of the things that you had done and I have I had to write it all down because it was a lot so in addition currently to your role prior founder and principal designer of Bureau, where you work with numerous clients,

including those in tech, consumer goods, crypto industries, and you have generated over $250 million in revenue.

You're an investor and partner in Sweet Dreams, Gel Blaster, and Extra, where you

utilize your expertise and brand development, and you found it early on in your career,

No, L'Eletier.

Yes.

I mean, did I just bang that out? I'm like I'm French. Okay and it's a garment leetelier in LA where you specialize in end to end development for fashion brands. So clearly,

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