Understanding Client Behavior: Neuromarketing Strategies That Work

The Jasmine Star Show

Jasmine Star

Jasmine Star, Business, Start A Business, Instagram Growth, Social Media, Business Strategy, Online Marketing, Business Tips, Entrepreneurship, Social Curator, Marketing, Photographer, Social Media Strategy, Photography

4.9 • 2.7K Ratings

🗓️ 10 September 2024

⏱️ 8 minutes

🔗️ Recording | iTunes | RSS

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Summary

If you're a loyal podcast listener, you probably know that I'm obsessed with all things customer behavior.And if you're new around the block, I NEED to break it to you: I'm a psychology freak.Here’s the thing…understanding human behavior can totally transform your business strategies!That’s why in today’s Shortie Episode, I’m dipping my toe into the fascinating world of neuromarketing strategies.By the time you're done listening, you’ll have a clear understanding of how to influence client ac...

Transcript

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0:00.0	People prefer to be consistent with their past actions and make similar commitments.
0:05.2	They want to do things they've already done.
0:07.6	They feel good and safe with that level of commitment.
0:09.7	Small commitments can lead to larger ones.
0:12.8	What does this mean for you?
0:14.0	If you can get your customers to take small steps,
0:16.5	like signing up for a newsletter,
0:18.3	starting a free trial, or making a smaller purchase
0:21.0	before expecting bigger commitments, oh man, this is going to increase
0:25.0	your chances of having to make that larger commitment with you at a later point in time. Welcome to the Jasmine Star Show where we discuss business mindset and today neuromarketing.
0:35.4	Hold on before you turn off.
0:37.8	Listen!
0:38.8	Y'all know I love business and the brain.
0:41.0	Okay, let me take you back a few years. When Snapchat dropped, I started using
0:46.1	Snapchat and I wasn't necessarily using it for a business perspective yet. I was studying it and I was really captivated in a different way
0:55.4	than I was on Instagram and I was just understanding the way that people were
1:00.7	creating short from content that disappeared, conversational, the way that people were creating short from content that disappeared,
1:03.8	conversational, the way that it was being edited,
1:06.2	how editing looked different than anything that I had seen on Instagram at that time.
1:10.6	And then, a little while later stories are revealed on Instagram.
1:15.0	And the minute I saw stories, I'll never forget, I was sitting out an outdoor mall
1:22.0	and I was on Instagram notification for a new feature and when I open stories I immediately knew.
	...

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