The Business Of Community Part 3: The Most Important Step For Community Building
Powerhouse Women
Lindsey Schwartz
4.9 • 912 Ratings
🗓️ 22 November 2022
⏱️ 18 minutes
🧾️ Download transcript
Summary
The most important thing to get clear on when you're first launching a community is what exactly you're unifying people around. What's the core sense of belonging? I share examples of common denominators that you can use as a launching point to cultivate a positive, aspirational environment. I also touch on some of the layers of creating a strong emotional connection to your brand and explain why it's so important to constantly reinforce what you stand for.
In this episode we talk about:
- Questions to help guide the 'why' of your community
- The most powerful thing to create community around
- Why I don't believe creating community around a shared problem is the best angle to take
- A great litmus test for those of you who are building community
- The #1 way to organically scale your community
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Click HERE to text the word COMMUNITY to (602) 536-7829 and you'll be the first to know as soon as we drop the details of our Community Builders Mastermind and a really exciting training that I'm planning for December!
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Transcript
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| 0:00.0 | As your community starts to understand exactly what the heartbeat of your brand and community is, |
| 0:09.2 | they know how to share that with other people and invite their friends who are also like-minded. |
| 0:15.3 | Welcome to Powerhouse Women, the podcast for women who know they are ready for more. |
| 0:22.4 | I'm Lindsay Schwartz, your host and the founder of Powerhouse Women, |
| 0:26.4 | and together we'll unlock the confidence and clarity you are looking for |
| 0:31.1 | to help you get out of your own way and into action around your next big idea. |
| 0:47.0 | This is part three of a new series that we're doing called The Business of Community. |
| 0:50.5 | And I really wanted to do this series because here's the deal. |
| 0:56.6 | I know that if you do not have building community as an intentional part of your business strategy for 2023, you risk getting left behind. No matter what the economy does, |
| 1:04.3 | no matter what's going on in the world, the most sustainable thing that you can do to protect |
| 1:09.8 | your business, to set it up for scaling |
| 1:12.7 | beyond your wildest dreams is to have community as an intentional part of the business strategy. |
| 1:18.9 | And obviously, that is exactly what we've done with powerhouse women. |
| 1:23.1 | Powerhouse women has been community from day one, meaning before we even had products that we were selling |
| 1:29.4 | or courses or any of that, the community was what we focused on building. And if you listened to |
| 1:36.1 | the last episode with Hannah and I, we did talk about something really exciting that we are doing |
| 1:43.0 | for 2023. We are hosting a community builder's |
| 1:47.4 | mastermind. That is right. We are teaching you exactly how to scale your business by building |
| 1:53.4 | community. And we're going to pull back the curtain. We're going to share with you exactly |
| 1:58.1 | how we've been able to cultivate one of the most engaged and authentic |
| 2:02.7 | communities for ambitious women, how we've been able to launch a best-selling book, a top |
| 2:08.2 | podcast, how we've consistently sold out events and programs generating over $1.3 million |
... |
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