The Business Of Community Part 2: 5 Reasons Why Community Should Be An Intentional Part Of Your Growth Strategy
Powerhouse Women
Lindsey Schwartz
4.9 • 912 Ratings
🗓️ 15 November 2022
⏱️ 15 minutes
🧾️ Download transcript
Summary
Building community as an intentional part of your business can help you grow exponentially and hit bigger goals. In this episode, I dive into the human-centered strategies for cultivating an emotional connection to your business, providing additional value that doesn't require a lot of hands-on time, and creating a built-in research and development team. I also explain how having a community creates leverage and increases retention rates for your brand, regardless of what industry you're in.
In this episode we talk about:
- How to create more brand loyalty
- Providing an offering that isn't fully dependent on you showing up and always being the one to add value
- How having a community saves you time and money
- Ways to feel get people invested in the bigger picture of what you are doing
- What we've noticed about customer retention rates in Powerhouse Women
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Transcript
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| 0:00.0 | I can't really think of a business where community would not help that business grow even faster. |
| 0:07.7 | And if you're not intentionally building community into your business model, you are leaving |
| 0:12.8 | money on the table, my friends, and you are missing the opportunity to impact some of the people |
| 0:17.8 | that you really are meant to serve. |
| 0:21.0 | Welcome to Powerhouse Women, the podcast for women who know they are ready for more. |
| 0:28.1 | I'm Lindsay Schwartz, your host and the founder of Powerhouse Women, and together will unlock |
| 0:33.8 | the confidence and clarity you are looking for to help you get out of your own way |
| 0:39.0 | and into action around your next big idea. |
| 0:47.0 | Today I am bringing you part two of this series that we're in called The Business of Community. |
| 0:53.3 | And I really wanted to do this |
| 0:54.9 | series at the end of the year for a really specific reason. This is the time when most of us are |
| 1:01.0 | making our plans for the new year. We're strategizing about how we're going to grow our businesses, |
| 1:06.0 | what we're going to monetize. And let me tell you this, flat out, if community building is not an intentional part of your |
| 1:13.7 | business, you are leaving money on the table. You are missing the opportunity to serve some of the |
| 1:20.2 | people you're meant to. And today's episode, I'm going to break down for you really clearly |
| 1:24.7 | how building community as an intentional part of your business can |
| 1:29.0 | exponentially help to grow it. And when people ask, and I get asked a lot, I guess especially |
| 1:36.0 | in recent years as people have seen the growth of our events and how we are able to sell out |
| 1:40.9 | programs. And we've generated over a million dollars in sales |
| 1:45.0 | in the last two years and community has been a huge part of that. Now, if you listen to part one, |
| 1:52.6 | you know that when I say community, I do not mean a Facebook group. I'm talking about how are you |
| 1:58.3 | connecting other people with each other, going beyond just building a |
... |
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