The Business of Community: Breaking Down The Differences Between Audience & Community
Powerhouse Women
Lindsey Schwartz
4.9 • 912 Ratings
🗓️ 8 November 2022
⏱️ 10 minutes
🧾️ Download transcript
Summary
Welcome to the first episode in a brand new series all about cultivating community as an intentional way to grow your business! In this episode, I explain why I firmly believe that community is the future of marketing and illustrate how this approach has really driven results for Powerhouse Women. I break down the subtle differences between an audience and a community, and I share the most effective way to create true brand loyalty.
In this episode we talk about:
- The #1 question to ask yourself when you're building a community
- What happens when your brand becomes the place where like-minded people connect
- Creating more buzz and energy around your business
- What you can expect from future episodes in this series
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Click HERE to text the word COMMUNITY to (602) 536-7829 and you'll be the first to know as soon as we drop the details of our exciting announcement!
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Transcript
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| 0:00.0 | The slight difference and very powerful difference between building an audience and building a community |
| 0:05.8 | is that the approach to building community is answering a different question. |
| 0:10.9 | Instead of answering the question, how do I get more people to connect with me? |
| 0:14.6 | I'm answering the question, how can I get more people to connect with each other? |
| 0:28.6 | Welcome to Powerhouse Women, the podcast for women who know they are ready for more. I'm Lindsay Schwartz, your host and the founder of Powerhouse Women, and together we'll unlock the confidence and clarity you are looking for to help you get out of your own way |
| 0:39.5 | and into action around your next big idea. |
| 0:47.5 | On today's podcast, we are kicking off a brand new series all about cultivating community |
| 0:53.8 | as an intentional way to grow your business. |
| 0:58.7 | And it's something that is probably the number one question that I get asked at this stage of |
| 1:05.2 | my business when people see the incredible community that we've grown of women who are truly engaged, they are connected, |
| 1:13.6 | they support one another in a way that is really not seen everywhere. And when people see this, |
| 1:20.5 | when they see our sold out events or just the kind of like this very diehard group of women |
| 1:27.4 | that we have attracted and cultivated over the last |
| 1:30.7 | five plus years. The number one question I get asked is, how in the heck do you do this? How have you |
| 1:37.8 | done it? And while there is sort of an art and a science to building community, I want to break it all down for you in this new |
| 1:45.8 | series because I firmly believe that community is the future of business, that community |
| 1:53.6 | and having community as an intentional part of your marketing strategy, of the strategy to |
| 1:59.3 | grow your business is the way that you beat the |
| 2:03.4 | unpredictable algorithm that you avoid having to rely on costly ads that also aren't always |
| 2:11.4 | predictable. It's also the way that you create a business that is really positioned to thrive, not just survive in seasons where |
| 2:20.1 | maybe the economy is a little bit more challenging. And we've seen that throughout the journey |
| 2:24.9 | of powerhouse women. And I really want to make sure that I'm equipping all of you with the |
... |
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