Wundery Plus subscribers can binge new seasons of Business Wars, ad free right now.

Join Wundery Plus in the Wundery app or on Apple Podcasts. Barbie is in a class of her own, an iconic

Barbie is in a class of her own,

an iconic toy with more than a thousand iterations and more

than a billion dolls sold worldwide, a brand with 65 years of history, and now she's been

brought to life in a movie with eight Oscar

nominations. We covered some of the history of Barbie in our Hasbro versus

Mattel series which first aired in 2019. A lot has happened in that universe in the intervening years.

And Barbie was only a small slice of that series because while she is one of Mattel's marquee toys,

the company has a large portfolio of brands.

So in this special episode we've got the keys to the Dream House so to speak.

We're unlocking her legacy, staying power, and what's ahead.

Plus, we'll dig into Barbie's transformation over the past two decades,

and Mattel's pivot from manufacturing toys

to manufacturing box office hits by tapping into a gold mine of intellectual property.

Stick around for this special episode of Business Wars. What do I do I say? In the Macmillan online community we know what it's like to have cancer, because we have it too.

So, whatever you're thinking, whatever you're feeling, whatever you need to ask about cancer, whatever the time of day or night,

we'll do whatever it takes to help you.

To join us, search Macmillan online community.

Beneath the veneer of the every day lurks the realm of the spy.

It's a dank murky world full of dark corners, sinister motives and corroded morals, a place of

paranoia and infiltration, sabotage and infiltration.

...