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Business Wars

Taylor Swift vs The World | Bad Blood | 2

Business Wars

Wondery

History, Business, David Brown, Management

4.613.2K Ratings

🗓️ 28 February 2024

⏱️ 37 minutes

🧾️ Download transcript

Summary

By 2014, Taylor Swift has spread her wings into pop. But as her self-confidence grows, so does her discontent with her label. So she makes a bold move. Meanwhile, mega-manager Scooter Braun sees a business opportunity in Swift's early masters. The problem is, Swift has serious beef with Braun and his clients. And when she finds out about his plan, it'll be all out war.

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Transcript

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0:00.0

Wundery Plus subscribers can binge new seasons of Business Wars, ad free right now.

0:06.0

Join Wundery Plus in the Wundery app or on Apple Podcasts. 2014 Taylor Swift strides

0:23.7

Strides into a boardroom of the big machine offices in Nashville.

0:27.8

The head of the record label Scott Borchetta

0:30.1

sits at a large meeting table with other executives.

0:33.0

They're here to discuss the strategy for Swift's fifth album,

0:36.4

which she's just finished recording.

0:38.4

But Borchetta has some notes.

0:41.0

Taylor, thanks for flying in.

0:44.3

Swift nods graciously.

0:46.2

She recently moved from Nashville to New York City full-time.

0:49.7

Borchetta continues.

0:51.4

So you've turned in some really great songs. I mean bravo. But I couldn't help but

0:56.3

feel something was missing. Swift listens expectantly. Okay, what are you thinking?

1:04.2

What we really need is some country.

1:06.5

Can you give us three songs that can play on country radio?

1:10.2

Those DJ's love you, but they're not going to play this pop stuff.

1:13.7

But Swift is not interested in that.

1:16.4

She's done with country music.

1:18.4

Listen, Scott, I read a review of Red that really stuck in my mind.

1:23.8

Red was Swift's last album.

1:25.8

It was a pop country hit that immediately sold 4 million copies.

...

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