4.9 • 4.4K Ratings
🗓️ 7 November 2025
⏱️ 53 minutes
🧾️ Download transcript
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast, you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned and will learn on his path from $100M to $1B in net worth.
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| 0:00.0 | Let's talk about whatever. |
| 0:02.6 | And by whatever, I mean, ideally, K-Men-related topics. |
| 0:06.0 | You don't understand the value of enterprise value. |
| 0:08.2 | Of course, you build net worth without taxes, but it's fictional numbers that can't liquidate. |
| 0:12.2 | I like cash flow, hard cash. |
| 0:14.5 | Thanks to B-L-C-C-T-G-J. |
| 0:19.1 | Let me tell you why enterprise value fucking matters. Enterprise value is important |
| 0:24.9 | for a variety of reasons. Enterprise value dictates how valuable something is. So, |
| 0:30.0 | Stripe, for example, is not publicly traded, but people are willing to invest money in it, |
| 0:35.7 | and so the founders can get liquidity. And so what you want is to be able to spend something. |
| 0:40.3 | But the thing is that that comes from the position of not, of already not having enough. |
| 0:45.3 | So let me explain. |
| 0:46.3 | Once a business actually has that enterprise value, it usually has already generated or had the ability |
| 0:51.3 | to generate more than sufficient cash flow for the owner, |
| 0:59.4 | which means that all the excess cash flow that the business generates is going to be transferred to the owner in a tax inefficient manner. And so then what happens is that you want to have growth |
| 1:04.9 | in your net worth that isn't affected by taxes, right? And so if you say, I want cold hard cash, cool, bro, you want to pay your rent. I get it. After you're done paying your rent, and after you pay your house off, and after you pay for your parents' house, and after you pay for their cars and your kids' schools and all that, there's still cash flow coming in. And then you're like, well, an upgrade upgrade all my cards. Okay, great. And then I want a vacation. |
| 1:27.7 | Cool, cost $100,000 if you want to be a fucking baller. |
| 1:29.6 | Okay, then what? |
| 1:32.9 | Then you want the most efficient tax vehicle for building wealth, which is your enterprise |
| 1:40.0 | guess what else you can do with a high value enterprise? |
| 1:43.0 | You can take loans against it. |
| 1:45.0 | You can get lines of credit. It becomes an asset. You can raise capital on at that. Right. |
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