I have used one strategies to win repeatedly across 13 years in business and also outside of business.

And it's one of the biggest reasons that we had a $105 million launch for $100,000 money models in 72 hours for my latest book.

And I'm going to explain why it's the highest risk-adjusted return move that you can make to win more in business or just win more in life. And so if you're not sure what to do right now within your specific business, no matter what industry or size business you're in or whatever goal you're pursuing, this will help. I talk about more, better, new, a lot. But I want to dive into the one that is near and dear to my heart, the one that has made me the man that I am, which is more. And I want to talk about that because the fundamental question that every single business owner needs to answer, and even every person pursuing any skill or endeavor needs to answer is, why can't I do more? And for most people, doing more is the answer. And it's far more common that it is more. What's very sneaky about more is that you get to a point and

then you say there's no way I can do more. And at that point is where the big unlocks and volume

really occur. Napoleon had this really great quote back of the day and maybe it's misattributed to him,

but he said, quantity has a quality unto itself. Meaning like if you do so much volume, you do so much

work and in the military sense, if you just have so many people, at some point, it almost has its, it takes on its own quality of the amount of work, the amount of people, the amount of volume that you're putting into something, whatever it is that you want to break through. So, big picture, I wanted to give you a couple cool little anecdotes to reinforce this. Some of you guys know about Sharon. He was on the live with me. He's our president at ACQ. I don't tell you two your stories about Sharon. I'll tell you the moment where like we went from being friends to me being like, man, I really want him to be, you know, president of acquisition.com. So he was talking to how he was growing real. And so real was a $200 million per year business, and he had grown it from 200 million to

1.2 billion in less than three years, like 30 months.

And I want to put that there as a moment for you guys to think about that, how insane that

is.

200 million to 1.2 billion, less than three years.

How does he do it?

We're having dinner.

And he says, I just did 260 events in the last 365 days. And I was like,

what do you mean? And he was like, I flew around and I did every single real estate event. I spoke on

every single stage. And that's how I generated, you know, more demand for our, our platform for realtors.

And when he said that to me at dinner, I was like, this guy, he gets it. Now, we've been friends for years, but seeing him so tactically involved in the business and being like, that was the thing that took a $200 million business to $1.2 million, just sheer volume. Now, most people might hear that and think, well, yeah, I speak on stages one time a month. And, I mean, I'm on stages all the time. It's like, no, no, you're not on stages all the time. You have no idea what being on stages all the time actually mean. Most business owners wildly underestimate the amount of volume, one that is required and two, that they are capable of. Your capability is always higher than what is required. But the thing is is that you

might not know it yet. And so I've had so many times in my life that has become my de facto operating principle. And so I want to read you this. This is from my internal sales handbook that I have for my sales team. This is the culture of acquisition.com. Like we ask how can we do more? Many people say they want to be in the top 1%, or 0.1%, or even 0.01%.

But saying that

has zero bearing on whether it happens. Achievement comes from actions, not aspirations. So let's get real.

To be the top 1%, you need to enter a room of 100 people and leave number 1. To be the top 0.1%, you need to enter room of 1,000 people,

like a local high school, and leave number 1. To be the top 0.01%, you need to enter an arena of 10,000

...