The Business Blueprint Every Creative Needs w/ Anna Nassery | Ep 401

The Futur with Chris Do

The Futur

Arts, Education, Marketing, Design, Business, Self-improvement

4.9 • 998 Ratings

🗓️ 29 November 2025

⏱️ 66 minutes

🔗️ Recording | iTunes | RSS

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Summary

In this episode, Anna Nassery joins Chris Do for a deep-dive conversation on her unconventional path into branding, creative direction, and entrepreneurship. She discusses her early years in PR, how she transitioned into tech startups, and what she learned while working alongside top Silicon Valley leaders. Anna shares how these experiences shaped her approach to brand strategy, relationship-building, and identifying opportunities others overlook. Her journey highlights how adaptability, networking, and tenacity can create unexpected career pivots. Timestamps (00:00) — Intro (03:19) — Early career and PR background (06:00) — Parents, education, expectations (09:33) — Joining the startup world (12:23) — Acquisition and financial runway (15:22) — Wearables and athlete story (17:53) — Mastermind introduction + early clients (19:48) — Influencer partnerships + backlinks (22:12) — Official start of Lumina (28:40) — Chaos of early agency growth (33:46) — Hoffman work + plant medicine (37:55) — Rebuilding business around alignment (41:50) — Creating energetic blueprint systems (46:30) — Identity shifts, redefining success (50:55) — Social skills vs content creation (55:57) — Permission for different operating styles (01:01:47) — “Land the plane” + offers explained (01:05:40) — Final reflections + closing Check out today's guest, Anna Nassery: Instagram: ⁠⁠⁠⁠⁠⁠https://www.instagram.com/annadoingthings_/?hl=en Website: ⁠https://www.luminacreative.co/ Linkedin: https://www.linkedin.com/in/annanassery Check out The Futur: Website: ⁠⁠⁠⁠https://www.thefutur.com/⁠⁠⁠⁠ Courses: ⁠⁠⁠⁠https://www.thefutur.com/shop⁠⁠⁠⁠ Linkedin: ⁠⁠⁠⁠https://www.linkedin.com/company/the-futur/⁠⁠⁠⁠ Podcasts: ⁠⁠⁠⁠https://thefutur.com/podcast⁠⁠⁠⁠ Instagram: ⁠⁠⁠⁠https://www.instagram.com/thefuturishere/⁠⁠⁠⁠ Facebook: ⁠⁠⁠⁠https://www.facebook.com/theFuturisHere/⁠⁠⁠⁠ Twitter: ⁠⁠⁠⁠https://x.com/thefuturishere⁠⁠⁠⁠ TikTok: ⁠⁠⁠⁠https://www.tiktok.com/@thefuturishere⁠⁠⁠⁠ Youtube:⁠⁠⁠⁠https://www.youtube.com/thefuturishere⁠⁠⁠⁠ Check out Chris Do: Website: ⁠⁠⁠⁠https://zaap.bio/thechrisdo⁠⁠⁠⁠ LinkedIn:⁠⁠⁠⁠https://www.linkedin.com/in/thechrisdo/⁠⁠⁠⁠ Facebook:⁠⁠⁠⁠https://www.facebook.com/BizOfDesign⁠⁠⁠⁠ Instagram:⁠⁠⁠⁠https://www.instagram.com/thechrisdo/⁠⁠⁠⁠ Twitter:⁠⁠⁠⁠https://x.com/thechrisdo⁠⁠⁠⁠ TikTok:⁠⁠⁠⁠https://www.tiktok.com/@thechrisdo⁠⁠⁠⁠ Threads:⁠⁠⁠⁠https://www.threads.net/@thechrisdo⁠⁠⁠⁠ Zaap: ⁠⁠⁠⁠https://zaap.bio/thechrisdo⁠⁠⁠⁠ Clubhouse:⁠⁠⁠⁠https://www.clubhouse.com/@thechrisdo⁠⁠⁠⁠ Behance: ⁠⁠⁠⁠https://www.behance.net/chrisdo Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	My guest today is Anna. Anna's done some pretty remarkable things. Interesting background in childhood,
0:04.6	but I'm getting ahead of myself.
0:07.4	So, I'm Anna Nassery and you're listening to The Future.
0:15.1	So Anna, for people who don't know who you are, can you please introduce yourself and tell us a little bit of your backstory.
0:20.2	Hello, hello. I'm Anna. I run a creative agency, Lumina Creative. It is a website and brand
0:27.5	design agency. I've been doing that for the past eight years. But prior to that, I worked 12 years
0:33.0	in Creative Direction as a CMO for just different tech startups. And what I do now is I run
0:41.8	my agency and then I support other creatives in building a life and business that's more
0:47.8	reverse engineered towards who they want to be and the life they want to live rather than
0:52.3	building a business that consumes their lives.
0:54.9	Now, based on your pedigree and the titles you've held and what you're doing now,
0:59.4	one would assume you're a creative person with a design background. But as I looked up,
1:04.6	you went to Cal State Fullerton and you studied public relations. So I'm like, what? Maybe we all
1:10.7	studied the wrong things, everybody.
1:12.0	We studied design.
1:12.9	And here she is CMO running her own agency.
1:15.8	How does PR lead you to your first gig that made sense to you?
1:20.3	It literally did not at all.
1:22.5	Okay.
1:23.1	And it's funny.
1:23.7	I don't know.
1:24.2	I don't know if this resonates with you, but I've hired a lot of people, whether
	...

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